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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

(Image supplied)

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Omnicom's restructure: Who's in and who's out

Omnicom's restructure: Who's in and who's out

3 Dec 2025

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Source: © efks

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

Soure: Epica Awards

2021 Epica Awards Top 10 ranked agencies

21 Dec 2021

All the Epica Awards Grand Prix winners

All the Epica Awards Grand Prix winners

13 Dec 2021

Source: TBWA in Times Square, New York

TBWA named Adweek Global Agency of 2021

7 Dec 2021

Source: ©The One Show

One Show's Green Pencil gets own jury

7 Dec 2021

Source: © dezeen Made Thought's shop of the future, with an experimental pop-up in London

WPP acquires majority stake in Made Thought

6 Dec 2021

Souce: © scyther5

Record growth of $771bn in 2021 for global advertising market

2 Dec 2021

Source: © One Cub 2019 One CLub ADC Awards

2 Saffers named ADC 101st Annual Awards jury members

1 Dec 2021

'Inside intelligence' is the future of advertising

'Inside intelligence' is the future of advertising

17 Nov 2021

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

14 Oct 2021

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

5 Oct 2021

New York Festivals Advertising Awards winners announced

New York Festivals Advertising Awards winners announced

15 Jul 2021

Source:

Warc details Advertising Trends report 2021/2022

13 Jul 2021

Kantar announces South Africa's Top 20 Best Liked Ads for 2020

Kantar announces South Africa's Top 20 Best Liked Ads for 2020

Kantar 8 Jul 2021

Young Guns Colorful finalists

COLORFUL finalists get free entry to Young Guns 19

7 Jul 2021

Global Diversity, Equity and Inclusion Census extended

Global Diversity, Equity and Inclusion Census extended

2 Jul 2021

'SeeHer Lens' Award aims to honour work which amplifies gender equality

'SeeHer Lens' Award aims to honour work which amplifies gender equality

23 Jun 2021

Source:

#CreativeWeek2021: The importance of cultural nuance in advertising

Emily Stander 9 Jun 2021

The One Club for Creativity ADC 100th Annual Awards announces Best of Discipline winners

The One Club for Creativity ADC 100th Annual Awards announces Best of Discipline winners

4 Jun 2021

Source:

The power of inclusive portrayal in advertising

Emily Stander 28 May 2021

Wina 2021 announces shortlist

Wina 2021 announces shortlist

25 May 2021

Stage two of D&AD Awards judging: 890 entries shortlisted

Stage two of D&AD Awards judging: 890 entries shortlisted

18 May 2021

Register now: CEO Connect discussion on Competitive Collaboration in Africa - One Africa, One Voice

Register now: CEO Connect discussion on Competitive Collaboration in Africa - One Africa, One Voice

Shift Impact Africa 17 May 2021

Create Mozambique celebrates 25 years of firsts

Create Mozambique celebrates 25 years of firsts

Dentsu 17 May 2021

The 5 habits of highly effective advertisers

The 5 habits of highly effective advertisers

Daren Poole, Kantar 14 Apr 2021

Create is the most awarded advertising agency in Mozambique

Create is the most awarded advertising agency in Mozambique

Dentsu 26 Feb 2021

The past, the present and the yet-to-come

The past, the present and the yet-to-come

Dentsu 18 Feb 2021

Gen Z: The generation that is crafting a better Africa

Gen Z: The generation that is crafting a better Africa

Ndeye Diagne, Kantar 5 Nov 2020

D&AD announces the first of its New Blood Shots briefs

D&AD announces the first of its New Blood Shots briefs

30 Oct 2020

Bongiwe Neema Nouse, a copywriter at The Odd Number.

The Odd Number's Bongiwe Neema Nouse announced as 2020 Next Creative Leaders MENA/Africa Regional winner

30 Oct 2020

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