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Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

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Cristelle Snyman

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Only one in four chief marketers report being highly advanced, adaptable and agile in embracing emerging martech solutions and innovations (Image source: © 123rf )

CMOs struggle with fragmented “Frankenstack” environments and integration challenges

When the audience you want won't sit through your ads

When the audience you want won't sit through your ads

2 hours

Effie Awards South Africa announces 2026 finalists

Effie Awards South Africa announces 2026 finalists

2 hours

More news

Kenya's Molo Milk TVC tops list

Carole Kimutai: @CaroleKimutai 16 Jul 2012

Kenya's advertising sector attracts new players, technologies

Kenya's advertising sector attracts new players, technologies

Carole Kimutai: @CaroleKimutai 11 Jul 2012

[BFMA 2012] Digital technology proves to be the next money maker

[BFMA 2012] Digital technology proves to be the next money maker

Carole Kimutai: @CaroleKimutai 11 Jul 2012

Samsung Galaxy S III now available in Kenya

Samsung Galaxy S III now available in Kenya

Carole Kimutai: @CaroleKimutai 10 Jul 2012

Rare mix of producers and filmmakers to meet at BFMA Conference

Rare mix of producers and filmmakers to meet at BFMA Conference

9 Jul 2012

Senior media leadership to lead sessions at BFMA Conference

Senior media leadership to lead sessions at BFMA Conference

5 Jul 2012

BFMA Conference attracts venture capitalists

BFMA Conference attracts venture capitalists

Carole Kimutai: @CaroleKimutai 2 Jul 2012

Kenya's advertising association admits two new members

Kenya's advertising association admits two new members

Carole Kimutai: @CaroleKimutai 22 Jun 2012

HKLM Nairobi opens its doors

HKLM Nairobi opens its doors

22 Jun 2012

BFMA Conference set for July in Nairobi

BFMA Conference set for July in Nairobi

19 Jun 2012

Mobile makers looking at apps to grow market share

Mobile makers looking at apps to grow market share

Carole Kimutai: @CaroleKimutai 19 Jun 2012

Import tax on digital set top boxes waived

Import tax on digital set top boxes waived

Carole Kimutai: @CaroleKimutai 18 Jun 2012

Photo costs the credibility of Kenyan newspaper

Photo costs the credibility of Kenyan newspaper

Carole Kimutai: @CaroleKimutai 14 Jun 2012

Kenya's media to question opinion polls

Kenya's media to question opinion polls

Carole Kimutai: @CaroleKimutai 7 Jun 2012

AVU and iHub Research partner for mobile learning research

AVU and iHub Research partner for mobile learning research

5 Jun 2012

DISCOP Africa announces intl initiative

DISCOP Africa announces intl initiative

4 Jun 2012

CNBC Africa opens office in Mozambique

CNBC Africa opens office in Mozambique

24 May 2012

CNN MultiChoice African Journalist 2012 finalists announced

CNN MultiChoice African Journalist 2012 finalists announced

18 May 2012

CNBC Africa celebrates five years of broadcasting

CNBC Africa celebrates five years of broadcasting

16 May 2012

For girls, 'it is possible to dream big'

For girls, 'it is possible to dream big'

Jocelyne Sambira 14 May 2012

Uhuru sues the Star over Hague photograph

Uhuru sues the Star over Hague photograph

10 May 2012

ITWeb Africa launches new website

ITWeb Africa launches new website

9 May 2012

World Press Freedom Day: How technology impacts journalism in Kenya

Carole Kimutai: @CaroleKimutai 4 May 2012

Google Zeitgeist Young Minds 2012 winners

Google Zeitgeist Young Minds 2012 winners

4 May 2012

President of Kenya urges media to be objective

3 May 2012

Retail outlet opens multimedia store

Retail outlet opens multimedia store

Carole Kimutai: @CaroleKimutai 2 May 2012

NMG's 11 rules of political advertising

NMG's 11 rules of political advertising

Carole Kimutai: @CaroleKimutai 17 Apr 2012

2012 Citi Journalistic Excellence Award winners announced

2012 Citi Journalistic Excellence Award winners announced

Carole Kimutai: @CaroleKimutai 10 Apr 2012

Walter Wafula

Superbrands East Africa unveils new council

Walter Wafula 5 Apr 2012

New East Africa cable to go live in April

2 Apr 2012

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