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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman, Everlytic 10 Jun 2026
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![With reports that Formula One race organisers are considering scrapping or relocating several Middle Eastern races this year due to heightened security concerns, the events industry is once again confronting the reality of operating in an unpredictable world (Image source: @ Scuderia Ferrari Club https://sfcriga.com/ Scuderia Ferrari Club]])](https://biz-file.com/c/2603/806699-700x364.jpg?1)
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