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Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

Safaricom eyes growth of SMS
Safaricom eyes growth of SMS

As the battle in Kenya's telecom industry continues to get fierce, mobile operator Safaricom has launched a short messaging service (SMS) promotion aimed at boosting its revenue ahead of a government proposal to increase tax on the mobile money transfer services.

By Carole Kimutai 18 Oct 2012

Ogilvy Kenya Board announces leadership change
Ogilvy Kenya Board announces leadership change

The Board of Ogilvy Kenya has reviewed its senior management structure and dropped the position of group chief executive officer following the resignation of Koome Mwambia who until February 2012 held that position.

By Carole Kimutai 23 Mar 2012

Retailer launches Christmas consumer promotions

Despite the global crunch that has seen a drastic reduction in consumer spending, retail supermarket chain Nakumatt has launched a R3m (KSh30m) Christmas season rewards program that will run for two months.

By Carole Kimutai 20 Nov 2008

Mobile service providers bag marketing awards

The big boys of Kenya's mobile telephone industry scooped six of 15 marketing awards during this year's Marketing Society of Kenya (MSK) Warrior Awards gala. The event was held at the Kenya International Conference Centre grounds on Friday, 30 November.

By Carole Kimutai 5 Dec 2007

Emeka Enyadike
Mobile giant makes dreams come true

Nokia's Defend Your Street (DYS) is a “street” football implementation program that connects Nigerian youth to their dreams, encourages them to focus on their goals and desires - and helps them stay at the top of their game.

By Emeka Enyadike 17 Aug 2007

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