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Results for CMO+Council

News

Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness
Marketing & Media
Marketers give account-based marketing revenue growth marginal grades in new CMO report

23 Jan 2024

Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country
Marketing & Media
CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

12 Dec 2023

Source: © 123rf A new report by the CMO Council finds only 10% of CMOs strongly believe their marketing investments position them ahead of the competition
Marketing & Media
10% of CMOs believe their marketing investments position them ahead of the competition

19 Sep 2023

IMC teams with global CMO Council to further marketing prowess and performance in Africa
Marketing & Media
IMC teams with global CMO Council to further marketing prowess and performance in Africa

Issued by IMC Conference 6 Jun 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023
Marketing & Media
Data and analytics important to protect budgets and prove ROI

19 May 2023

Source © Nopporn Suntornpasert New Research has found that 70% of CMOs are not very confident in current sales & marketing models
Marketing & Media
70% of CMOs not very confident in current sales & marketing models

19 Apr 2023

Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important
Marketing & Media
2 out of 3 marketers lack confidence in media marketing and advertising strategy

11 Jan 2023

Source © Denis Putilov Less than 12% of chief executives are seen as highly strategic and adept at evaluating and implementing new technologies for competitive gain and growth.
Marketing & Media
C-Suite scores low on digital transformation strategy

29 Dec 2022

Source © Everything Possible 71% of consumers feel more strongly about the hybrid experience that blends physical and digital interaction with companies
Marketing & Media
Current CX strategies for winning and retaining customers fall short

22 Dec 2022

Source © Konstantnov When local businesses stumble, a national brand’s revenue tumbles
Marketing & Media
Challenges and opportunities in local partner channel marketing

19 Oct 2022

Source: © CMO Council A new report show that 62% of marketers are only moderately confident (or worse) in their data, analytics and insights systems
Marketing & Media
Two-thirds of global marketers lack confidence in their data, analytics and insights

12 Jul 2022

#BizTrends2022: Measuring the business of marketing
Marketing & Media
#BizTrends2022: Measuring the business of marketing

Dale Hefer 5 Jan 2022

Source:
Marketing & Media
CMO Council report: What is trending in customer spending?

18 Nov 2021

New reports highlights need for organisations to embrace biometrics
Marketing & Media
New reports highlights need for organisations to embrace biometrics

3 Nov 2021

Image provided
Marketing & Media
New survey shows frustrations with authentication processes

12 Oct 2021

#LetsTalkDigital: Donovan Neale-May: The role and mandate of the CMO in digital transformation
Marketing & Media
#LetsTalkDigital: Donovan Neale-May: The role and mandate of the CMO in digital transformation

9 Sep 2021

SAP Africa appoints Tracy Bolton as its new COO
ICT
SAP Africa appoints Tracy Bolton as its new COO

3 Aug 2021

CMOs at risk of getting left behind in digital marketing
Marketing & Media
CMOs at risk of getting left behind in digital marketing

13 Jul 2021

CMO Council releases C-Suite Scorecard of Marketing Effectiveness
Marketing & Media
CMO Council releases C-Suite Scorecard of Marketing Effectiveness

15 Jun 2021

Source:
Marketing & Media
CMO report shows marketers risk missing revenue targets

11 May 2021

The Nedbank IMC puts spotlight on scarce skills through bursary programme
Marketing & Media
The Nedbank IMC puts spotlight on scarce skills through bursary programme

Issued by IMC Conference 30 Apr 2021

Report reveals marketers struggle to execute multi-channel campaigns
Marketing & Media
Report reveals marketers struggle to execute multi-channel campaigns

24 Mar 2021

Report reveals insights on how to define, measure and track customer lifetime value
Marketing & Media
Report reveals insights on how to define, measure and track customer lifetime value

2 Mar 2021

CMO Council reveals 70% of marketers expect to boost spend in 2021
Marketing & Media
CMO Council reveals 70% of marketers expect to boost spend in 2021

28 Jan 2021

Who is the new Smartie on the block?
Automotive
Who is the new Smartie on the block?

Issued by AutoTrader 15 Dec 2020

New report shows brand leaders face big challenges aligning marketing and comms teams
Marketing & Media
New report shows brand leaders face big challenges aligning marketing and comms teams

17 Sep 2020

Photo by rupixen.com on .
Marketing & Media
CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

15 Jun 2020

Photo by Lukas Blazek on .
Marketing & Media
Marketers are taking proactive steps to re-size and re-direct spend in an unpredictable business climate

19 May 2020

Image credit: .
Marketing & Media
Brands and retailers have not yet closed the gap between consumer insight and shopper action - report

1 Apr 2020

Africa's fertile mobile landscape
ICT
Africa's fertile mobile landscape

9 Mar 2020

Image supplied.
Marketing & Media
The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

Image source: Gallo/Getty Images.
Marketing & Media
Brands with a privacy-first culture tend to be governed by ethics [report]

10 Dec 2019

Campaign Creators via .
Marketing & Media
Marketers demand third-party providers bring more compliance to lead marketing science [report]

21 Nov 2019

Study reveals marketers focus more on transactional relationships than building emotional loyalty
Marketing & Media
Study reveals marketers focus more on transactional relationships than building emotional loyalty

23 Oct 2019

85% of global consumers want omnichannel experiences - finds CMO Council study
Marketing & Media
85% of global consumers want omnichannel experiences - finds CMO Council study

25 Jul 2019

New report reveals customers want security, service and localised experiences
Marketing & Media
New report reveals customers want security, service and localised experiences

25 Jun 2019

Chris Moerdyk
Marketing & Media
One-on-one coaching - Marketing, advertising, PR, boards

Chris Moerdyk 25 Apr 2019

Amazon, Starbucks, Apple and Google leaders in guiding customer journey
Marketing & Media
Amazon, Starbucks, Apple and Google leaders in guiding customer journey

5 Mar 2019

Marketing & Media
CMO Council launches Insight Center for marketers

6 Nov 2018

CMO Council Report - CMOs committed to doing more with data
Marketing & Media
CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

New study reveals CMO's hesitant to fully embrace revenue strategy leadership
Marketing & Media
New study reveals CMO's hesitant to fully embrace revenue strategy leadership

1 Jun 2018

Global e-commerce communities are disrupting the retail marketplace
Retail
Global e-commerce communities are disrupting the retail marketplace

21 May 2018

CMOs struggling to fully optimise routes to revenue
Marketing & Media
CMOs struggling to fully optimise routes to revenue

16 May 2018

Chief marketers believe their jobs are at risk if customer experience strategies fail
Marketing & Media
Chief marketers believe their jobs are at risk if customer experience strategies fail

2 May 2018

Marketing leaders say level of media spend will be linked to reporting accuracy
Marketing & Media
Marketing leaders say level of media spend will be linked to reporting accuracy

26 Apr 2018

James McDonald, data editor, Warc. Image supplied.
Marketing & Media
Latest Warc report focus on threats to the digital advertising ecosystem

29 Mar 2018

Olivier Robert-Murphy, UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president.
Marketing & Media
Olivier Robert-Murphy shares key marketing, media and music trends for 2018

Juanita Pienaar 10 Feb 2018

Image credit: Pop Nukoonrat - www.123rf.com 123RF.com]].
Marketing & Media
How brands can gain access to the $10tn informal economy

29 Dec 2017

Report reveals customer aftermarket is afterthought for manufacturers
Marketing & Media
Report reveals customer aftermarket is afterthought for manufacturers

12 Oct 2017

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