Experiential marketing | Bizcommunity

Experiential marketing | Bizcommunity

News

Promotions & Activations

From traditional sponsorship visibility to an immersive experience

3 days

$TBWA\Coastal marks 14 years behind the Absa SuperSport Shootout Experience$

Events & Conferencing

TBWA\Coastal marks 14 years behind the Absa SuperSport Shootout Experience

Issued by TBWA 10 Jul 2026

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

Events & Conferencing

African-led events worldclass as Table Mountain immersive experience wins global award

19 May 2026

Nestlé KitKat brings fans closer to Formula 1 in new partnership

Retail Marketing

Nestlé KitKat brings fans closer to Formula 1 in new partnership

19 May 2026

Media24 recognised at INMA Global Media Awards

Media

Media24 recognised at INMA Global Media Awards

Issued by Media24 13 May 2026

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Marketing & Media

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

Boxer has launched its newest division, BMedia. Pictured: (Right) Paul Coetzee, group executive: commercial, marketing, retail media and factories officially welcomes Bmedia’s head of department (left) Adrian Naidoo to the Boxer Family at Boxer’s head office in Westville, KZN (Image @ Boxer)

Media

Discount supermarket launches 360° retail media division

4 May 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

Toyota Gaming Engine returns to Comic Con Cape Town 2026

Events

Toyota Gaming Engine returns to Comic Con Cape Town 2026

16 Apr 2026

Heineken turns exchange rates into shared moments with ‘Bar De Change’ activation

Retail Marketing

Heineken turns exchange rates into shared moments with ‘Bar De Change’ activation

10 Apr 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, explores the changing role experiential marketing for brands (Image supplied)

Magazines

The new job of experiential as the basket comes under pressure

Bonita Christie 20 Mar 2026

Comic Con goes royal with Burger King's 'Crowned' partnership in 2026

Events

Comic Con goes royal with Burger King's 'Crowned' partnership in 2026

4 Mar 2026

Kagiso Media Radio rebrands to Kagiso Connect

Branding

Kagiso Media Radio rebrands to Kagiso Connect

23 Feb 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, says for brands, Q1 is the most strategically valuable quarter of the year (Image source: © 123rf )

Marketing

Exclusive | Experiential marketing: The key to the golden quarter

Bonita Christie 17 Feb 2026

Chilliengine shortlisted in 3 categories at 2026 Sabre Africa Awards for 2nd consecutive year

PR & Communications

Chilliengine shortlisted in 3 categories at 2026 Sabre Africa Awards for 2nd consecutive year

Issued by Chilliengine 17 Feb 2026

Openfield/Baby George partnership rewrites the sponsorship and experiential playbook

Sponsorship

Openfield/Baby George partnership rewrites the sponsorship and experiential playbook

Issued by Openfield 2 Feb 2026

Tidal Rave Festival: How a youth festival is building Africa’s cultural infrastructure

Events & Conferencing

Tidal Rave Festival: How a youth festival is building Africa’s cultural infrastructure

Issued by BA:KO by EchoHouse 12 Jan 2026

Marketing

Phygital: The future of brand connection in a blended world

Bonita Christie 28 Nov 2025

Windhoek Beer’s new campaign, Real Beer, Real Food and Nothing Else has hit the streets with the arrival of the Windhoek Beer Hops Truck (image supplied)

Promotions & Activations

#BehindtheCampaign: Real Beer, Real Food and Nothing Else

18 Nov 2025

Marketing

How Africa’s diverse market is reshaping experiential commerce strategies

Bonita Christie 9 Oct 2025

Chilliengine named finalist at the 2025 Pendoring Awards for kykNET’s Niggies launch at KKNK

Marketing

Chilliengine named finalist at the 2025 Pendoring Awards for kykNET’s Niggies launch at KKNK

Issued by Chilliengine 30 Sep 2025

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Marketing

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Issued by Publicis Groupe Africa 11 Sep 2025

2025 Effie Awards South Africa finalists announced

Marketing

2025 Effie Awards South Africa finalists announced

Issued by Association for Communication and Advertising 12 Aug 2025

Record entries drive expansion of 2025 Effie Awards South Africa jury

Advertising

Record entries drive expansion of 2025 Effie Awards South Africa jury

Issued by Association for Communication and Advertising 15 Jul 2025

Forge by Brave to sponsor 2 key categories at the 2025 New Generation Awards

Marketing

Forge by Brave to sponsor 2 key categories at the 2025 New Generation Awards

Issued by Brave Group 2 Jul 2025

Branding

EchoHouse: 17 Years In; An Emerging African Brand. A Fresh Look!

Issued by BA:KO by EchoHouse 7 Feb 2025

How EchoHouse Pulled Off 3 Campaigns In 3 Countries In 1 Weekend

Marketing

How EchoHouse Pulled Off 3 Campaigns In 3 Countries In 1 Weekend

Issued by BA:KO by EchoHouse 25 Apr 2024

Isilumko Activate appoints new chief commercial officer - Gregory Martin

Marketing

Isilumko Activate appoints new chief commercial officer - Gregory Martin

Issued by Isilumko Activate 15 May 2025

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Marketing

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Issued by Cadek Media 7 May 2025

Is Tesla’s sales slump down to Elon Musk?

Dealers

Is Tesla’s sales slump down to Elon Musk?

James Obiegbu, Gretchen Larsen 18 Mar 2025

CRM, CX, UX

Marcel Swain joins dentsu X to redefine brand engagement in South Africa

Issued by Dentsu 3 Mar 2025

Marketing

Expert panel to announce winners at IMM Awards dinner

21 Feb 2025

Motherland OMNi and Respublica partner to unlock powerful student marketing

Marketing

Motherland OMNi and Respublica partner to unlock powerful student marketing

Issued by Motherland OMNi 11 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

Marketing

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

Bold vision and renewed energy for 2025 - Isilumko Activate

Marketing

Bold vision and renewed energy for 2025 - Isilumko Activate

Issued by Isilumko Activate 30 Jan 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Marketing

Seasonal marketing campaigns: Unlocking opportunities year-round

Issued by Tradeway 29 Jan 2025

Ramona Kayembe, draftLine director for AB InBev Africa, spoke exclusively to Bizcommunity on Brutal Fruit's Sheebeen campaign (Image by Bizcommunity)

Advertising

Brutal Fruit Shebeen campaign empowers women in a way that is true to the brand

Danette Breitenbach 10 Jan 2025

Pictured: Buyi Mafoko

Marketing

Dynamic businesswoman bags glorious international marketing accolade

Issued by Matte BLK 17 Dec 2024

5 years of Vibe: Celebrating a milestone anniversary with groundbreaking campaigns

Events & Conferencing

5 years of Vibe: Celebrating a milestone anniversary with groundbreaking campaigns

Issued by Machizama Holdings 10 Dec 2024

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

Chilliengine triumphs at the 2024 Assegai Awards

Direct Marketing

Chilliengine triumphs at the 2024 Assegai Awards

Issued by Chilliengine 20 Nov 2024

The event saw hundreds of people break bread. Source: Supplied.

Promotions & Activations

Stella Artois amplifies brand influence with Let’s Do Dinner event in Johannesburg

Karabo Ledwaba 18 Nov 2024

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Advertising

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Issued by South African Breweries 11 Nov 2024

The winners were announced on Thursday night. Source: Supplied.

Marketing

Effie Awards SA: Halo and Pineapple's bold campaign claims Grand Effie, Ogilvy takes home 10 Effie Awards

25 Oct 2024

Offlimit Communications excels at the New Generation Social & Digital Media Awards

Digital

Offlimit Communications excels at the New Generation Social & Digital Media Awards

Issued by OLC Through The Line Communications 11 Oct 2024

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Digital

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Rupert Mthembu, Issued by Brave Group 9 Oct 2024

Offlimit Communications marks a milestone 20 years of growth with the addition of nearly 20 new clients

PR & Communications

Offlimit Communications marks a milestone 20 years of growth with the addition of nearly 20 new clients

Issued by OLC Through The Line Communications 4 Sep 2024

Wimpy's R19.90 short Cappu-cci-no special launch comprises the creative integration of sounds like a coffee machine-meets-beatboxer (Image supplied)

Promotions & Activations

Wimpy launches cappu-cci-no special with top beatboxers

30 Aug 2024