Marketing ecosystem | Bizcommunity

Marketing ecosystem | Bizcommunity

News

Artificial Intelligence

AI agents could influence $3.35tn in consumer spending by 2030

12 hours

Retail media has a measurement problem and standardisation is the solution

Retail Marketing

Retail media has a measurement problem and standardisation is the solution

Daniel Malan, Issued by Dentsu 18 Jun 2026

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Social Media

South African influencers push back on unpaid deals, signal market shift

Kgothatso Tema 23 Apr 2026

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

Marketing

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

Issued by AdHive Group 16 Mar 2026

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Marketing

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Johanna McDowell 19 Jan 2026

Scopen's South Africa’s Top 10 Most Admired Marketing Professionals for 2025 has been released (Image supplied)

Marketing

Scopen’s South Africa’s Top 10 Most Admired Marketing Professionals for 2025

2 Dec 2025

The hidden cost of not owning your marketing assets

Marketing

The hidden cost of not owning your marketing assets

Heleen Alberts 24 Nov 2025

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

Marketing

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

6 Nov 2025

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, will be at the AdForum Worldwide Summit, which takes place next week in London.

Marketing & Media

IAS represents SA on global ad forum

15 Oct 2025

Advertising

Warc report: 80% of strategists say strategy is undervalued but in demand

6 Oct 2025

WPP's new leadership appointmetns include Laurent Ezekiel as global CEO of Ogilvy, Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy
Floriane Tripolino was named CEO of WPP Open X, dedicated to The Coca-Cola Company (Image supplied)

Advertising

WPP announces key global leadership appointments

5 Sep 2025

WPP enhances AI marketing with strategic InfoSum acquisition

Artificial Intelligence

WPP enhances AI marketing with strategic InfoSum acquisition

4 Apr 2025

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Marketing

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Jessica Jacobs 14 Jan 2025

How to stand out in a sea of influencers

Marketing

How to stand out in a sea of influencers

Issued by Dentsu 12 Dec 2024

From SEO to DCO: Bridging search and dynamic advertising

Advertising

From SEO to DCO: Bridging search and dynamic advertising

Xolani Nondabula, Issued by Dentsu 25 Nov 2024

Marketing

Warc 2024 Report: 3 key strategies marketing leaders need to know in 2024

1 Oct 2024

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Advertising

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Issued by IAB South Africa 3 Jul 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Branding

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Elevating the African digital and influencer marketing landscape with Style ID Africa

Podcasts

Elevating the African digital and influencer marketing landscape with Style ID Africa

Savon Matjane, Issued by Style ID 6 Mar 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Source: © 123rf WPP has gathered insights from 10 thought-leaders across its business on trends in marketing and communications leading into 2024

Marketing & Media

10 trends for 2024 from WPP

18 Dec 2023

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

CRM, CX, UX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

Image supplied. Digitlab’s industry report, Insight 2024: The State of Digital, offers a detailed analysis of the digital marketing arena

Digital

Insight 2024: The State of Digital report provides digital marketing insights

14 Nov 2023

The route to CEO via marketing

Events & Conferencing

The route to CEO via marketing

Issued by IMC Conference 20 Jul 2023

#NewGenTrends in Marketing Conference 2023

Events & Conferencing

#NewGenTrends in Marketing Conference 2023

Issued by Lavello Marketing Solutions 27 Mar 2023

In South Africa, the local WFA affiliate, MASA has taken custody of the second WFA Global Diversity, Equity & Inclusion (DEI) Census in this country, in an alliance with sister industry bodies, the ACA, ARB, IAB, IMC, Kantar South Africa and MRF. Source:

Marketing

South African marketing industry alliance supports second WFA Global Diversity, Equity & Inclusion (DEI) Census

17 Mar 2023

Big Data hire at Vicinity Media

Advertising

Big Data hire at Vicinity Media

Issued by Vicinity Media 2 Feb 2023

Natasha Maharaj. Source: Supplied.

Marketing

Hoorah and Distell launch internal data intelligence agency

11 Oct 2022

Source: © fauxels In this age of adaptive marketing delivering the right message at the right time on the right platform is key

Marketing

Optimise your marketing ecosystem for best results

Johanna McDowell 22 Aug 2022

Marketing

Right ecosystem needed for marketing revolution

Johanna McDowell 15 Aug 2022

PR & Communications

The power of design thinking in PR

Vikash Gajjar 14 Jun 2022

A trio win for Oliver at Campaign Global Agency of the Year Awards

Advertising

A trio win for Oliver at Campaign Global Agency of the Year Awards

Issued by Oliver 8 Jun 2022

Image supplied: James Williams, head of marketing at Wonga

Behind the Selfie

#BehindtheSelfie: James Williams, head of marketing at Wonga

Emily Stander 1 Jun 2022

Why TikTok is a must for marketers

Marketing & Media

Why TikTok is a must for marketers

Pieter Groenewald 12 Apr 2022

Brett Morris, executive creative chair, Nahana Communications Group

Advertising

EXCLUSIVE: The power of three: Driving the ingredients of creativity

Danette Breitenbach 24 Mar 2022

The hows, whys and what defines integration in South Africa

Marketing & Media

The hows, whys and what defines integration in South Africa

3 Feb 2022

TBWA named Adweek's 2021 Global Agency of the Year

Advertising

TBWA named Adweek's 2021 Global Agency of the Year

Issued by TBWA 13 Dec 2021

Danilo Acquisto, Danielle Olivier, and Mark Lollback

Digital

#IABInsightSeries: Digital video marketing

24 Nov 2021

Research

Warc releases The Marketer's Toolkit 2022: Global Trends Report

12 Nov 2021

Browen Bowley, Candice Lee Reeves, and Sarah Browning-de Villiers

Digital

#IABInsightSeries: Digital content marketing

13 Sep 2021

What's next after third-party cookies?

Marketing

What's next after third-party cookies?

21 Jul 2021

#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes

Digital

#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes

Jade Arenstein and Johan Walters 12 Apr 2021

Remote working and digital-first emerge as key influences in the IAB SA Digital Skills Gap Report

Digital

Remote working and digital-first emerge as key influences in the IAB SA Digital Skills Gap Report

Issued by IAB South Africa 11 Mar 2021

Building blocks of right-housing for growth and success

Marketing

Building blocks of right-housing for growth and success

Johanna McDowell 22 Feb 2021

MediaCom crowned Adweek Global Media Agency of the Year

Marketing & Media

MediaCom crowned Adweek Global Media Agency of the Year

18 Feb 2021

Finding the balance when managing a pitch process effectively

PR & Communications

Finding the balance when managing a pitch process effectively

Johanna McDowell 2 Feb 2021