Marketing strategy | Bizcommunity

Marketing strategy | Bizcommunity

News

UGC vs influencer marketing: Why smart brands in 2026 are using both

Marketing

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Issued by Actorvate 12 May 2026

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Food & bev. services

What McDonald’s SA’s new CMO plans next: A customer-first, digitally-driven brand

Evan-Lee Courie 6 May 2026

The easiest way to reach over 5 million South African professionals

Online Media

The easiest way to reach over 5 million South African professionals

Issued by Broad Media 6 May 2026

Why a leading ICT distributor has partnered with MyBroadband for four years running

Online Media

Why a leading ICT distributor has partnered with MyBroadband for four years running

Issued by Broad Media 29 Apr 2026

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Digital

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Issued by Algorithm Agency 23 Apr 2026

Spar centralises marketing with first-ever CMO appointment

Marketing

Spar centralises marketing with first-ever CMO appointment

23 Apr 2026

Advertise to South Africa’s top investing and finance community

Online Media

Advertise to South Africa’s top investing and finance community

Issued by Broad Media 22 Apr 2026

New era for McDonald’s SA as Keegan Alicks named new CMO

Retail Marketing

New era for McDonald’s SA as Keegan Alicks named new CMO

15 Apr 2026

Marketing & Media

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

15 Apr 2026

Finance

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

15 Apr 2026

The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency

Marketing

The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency

Issued by Cape Marketing Agency 15 Apr 2026

Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

Marketing

Loyalty marketing is solving the wrong problem

Philip Cohen 14 Apr 2026

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

Marketing

When supply chains fail, brands speak: The KitKat theft case study

Ernst van Biljon and Helen McIntee-Carlisle 8 Apr 2026

Netflix produced a documentary on the dating site. Source: Tudum.

Branding

Ashley Madison sheds “affair site” label in major rebrand

Karabo Ledwaba 7 Apr 2026

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#OrchidsandOnions

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

Brendan Seery 7 Apr 2026

Tourism & Travel

Report says tourism employs 1 in 18 South Africans

2 Apr 2026

How the smartest South African companies build their marketing strategy

Online Media

How the smartest South African companies build their marketing strategy

Issued by Broad Media 1 Apr 2026

4 South African creatives have been chosen to sit on the NYF International Shortlisting Jury (L to r:) Zainab Mitha, art director,Joe Public, Robyn Campbell, senior vice president, Publicis Groupe, Martin Schlumpf, executive creative director and Jasmin Vandersteen, mid-weight copywriter, Joe Public (Image by Lesely Svenson @ Bizcommunity)

Advertising

4 South African creatives on 2026 NYF Advertising Awards' International Shortlist Jury

25 Mar 2026

Eleven global strategy leaders join Ellie Bamford to define the year’s best in creative effectiveness. Source: Supplied.

Advertising

Meet the global leaders guiding NYF's 2026 Creative Effectiveness Awards

20 Mar 2026

Spur Corporation welcomes Vuyo Henda as new executive director

Marketing

Spur Corporation welcomes Vuyo Henda as new executive director

Issued by OnPoint PR 11 Mar 2026

SAB and Henley launch Retailer University to drive economic growth

Training

SAB and Henley launch Retailer University to drive economic growth

6 Mar 2026

Your marketing strategy was built for a budget you no longer have

Marketing

Your marketing strategy was built for a budget you no longer have

Issued by AdBot 24 Feb 2026

Veteran marketer Ryan Blumrick steps into top role at Volkswagen Africa

Marketing

Veteran marketer Ryan Blumrick steps into top role at Volkswagen Africa

13 Feb 2026

Lorraine De Graaff to lead Tiger Brands as chief marketing and strategy officer

Retail Marketing

Lorraine De Graaff to lead Tiger Brands as chief marketing and strategy officer

10 Feb 2026

South Africa needs a new CMO for tourism

Marketing

South Africa needs a new CMO for tourism

Karabo Ledwaba 5 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

Marketing

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers

Marketing

#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers

Julie Rosenbaum and Heleen Alberts 2 Feb 2026

#BizTrends2026 | Jacobs Coffee's Domaine Rautenbach: Why portfolio versatility is the next growth lever

Trends

#BizTrends2026 | Jacobs Coffee's Domaine Rautenbach: Why portfolio versatility is the next growth lever

Domaine Rautenbach 30 Jan 2026

#BizTrends2026 | Actorvate: Top influencer marketing trends shaping 2026

Social Media

#BizTrends2026 | Actorvate: Top influencer marketing trends shaping 2026

Issued by Actorvate 29 Jan 2026

Effie Worldwide announces Iridium Jury for 2025 Global Best of the Best

Effie Awards

Effie Worldwide announces Iridium Jury for 2025 Global Best of the Best

14 Jan 2026

Nadia Kokni appointed as Puma’s new global marketing VP

Marketing

Nadia Kokni appointed as Puma’s new global marketing VP

9 Jan 2026

Law Practice

Essential marketing tips for small law firms in 2026

Andrea Paulsen 6 Jan 2026

Source: Supplied.

Office Property

Future-proofing real estate: How South Africa is adapting its property strategy

6 Jan 2026

Branding

#BehindtheCampaign: MTN SA celebrates with Do not disturb the Season campaign

Issued by The Up&Up Group 11 Dec 2025

Mike Saunders, CEO of Digitlab explains the findings of the third annual State of Digital Survey (Image supplied)

Digital

It’s a golden age of business data - or is it?

Mike Saunders 10 Dec 2025

Effie College announces inaugural South African winners

Education

Effie College announces inaugural South African winners

Issued by Association for Communication and Advertising 25 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

Media

How earned-media insight turns marketing constraint into competitor advantage

17 Nov 2025

Vodacom’s official 2025 Summer Campaign launched the Radisson Red Hotel in Cape Town (Image supplied)

Marketing

Influencer-driven campaign first of a kind for Vodacom

17 Nov 2025

Niko Kougioumtzis, RAPT Creative strategist asks culture, pop culture, and the marketing mirror: which influences which? (Image source: © Professional Jeweller )

Marketing

What came first: Marketing or culture?

Niko Kougioumtzis 4 Nov 2025

Source: Supplied. Blue Chip founders, Fay Lamond and Vanya Futter.

Office Property

Amazing Spaces to broaden reach with Blue Chip acquisition

3 Nov 2025

Daily Investor sponsored articles – the marketing strategy that works

Online Media

Daily Investor sponsored articles – the marketing strategy that works

Issued by Broad Media 28 Oct 2025

Image credit: GynaGuard

Obstetrics & Gynaecology

GynaGuard wants to change the way intimate wellness is marketed in South Africa

27 Oct 2025

Marketing

How the a digital-first approach changes the marketing funnel

Jacques Du Bruyn 24 Oct 2025

Marketing

What K-pop Demon Hunters can teach marketers about cultural connection

21 Oct 2025

Absolute Ablution’s rebranding delivers 75 quality leads in just 2 months with Cape Marketing Agency

Marketing

Absolute Ablution’s rebranding delivers 75 quality leads in just 2 months with Cape Marketing Agency

Issued by Cape Marketing Agency 9 Oct 2025

Creating value perceptions

Advertising

Creating value perceptions

Issued by eatbigfish 8 Oct 2025