Social Media Specialist

Job description

• Manage social channels across client accounts: content calendars, scheduling and publishing and reporting.
• Write engaging, on-brand copy for posts, captions, stories and short-form content across all major platforms.
• Brief and coordinate content with creative and production teams.
• Identify and act on trending moments and tactical opportunities.

• Monitor, moderate and respond to comments, messages and mentions across client channels.
• Build genuine audience engagement and manage online reputation in line with client protocols.
• Track community sentiment and surface insights for clients and the team.

• Contribute to social content and channel strategies, measurement plans and campaign proposals.
• Produce reports, analytics summaries and campaign recaps.
• Attend client meetings and present social insights and recommendations with confidence.
• Monitor competitor and category activity to inform recommendations.

• Work with the creative team to brief and direct social-first content.
• Support influencer and content creator briefing, coordination and content review.
• Collaborate across paid media, strategy and client service to deliver integrated campaigns.

• Relevant degree in advertising, marketing, communications or equivalent.
• Proven experience in social media management and community management, preferably agency-side.
• Exposure to influencer marketing or content creator management is advantageous.
• Experience on retail or FMCG brands is a plus.

• Exceptional social copywriting skills across platforms and brand voices.
• Strong knowledge of the social media landscape within SA and abroad.
• Trend-savvy with genuine passion for social and digital culture.
• Analytical, comfortable turning data into clear, actionable takeaways.
• Highly organised, deadline-driven and composed in a fast-paced environment.
• Collaborative, with excellent communication and client-facing skills.
• Valid driver’s licence and own transport.

• Social media management platforms: Sprout social, Hootsuite, Falcon or similar.
• Social listening/monitoring platforms: Brandwatch, Meltwater or similar.
• Familiarity with influencer platforms such as Modash or Stellar.
• Understanding of UTM tags and basic paid social principles.
• Google Analytics or equivalent experience advantageous.