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Take care when hitching customers' emotions to your brandwagon

If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market...

By Estelle Nagel 21 Dec 2018

SANParks buys Foxbat light aircraft to combat rhino poaching in KNP

A whopping R2,940,000 was raised over the past year for the MyPlanet Rhino Fund thanks to 34,000 supporters...

2 Nov 2018

Shoprite to stage cleanup events across Africa on World Cleanup Day

The Shoprite Group will be staging cleanup events across Africa on 15 September 2018, marking World Cleanup Day...

4 Sep 2018

#DontLetThemDisappear: A world without elephants

Around 96 African elephants are poached for their ivory every day, that's one elephant every 15 minutes...

By Sindy Peters 30 Aug 2018

Nine decades of Coca-Cola in Africa

Ninety years ago, in 1928, the first Coca-Cola was sold on the continent in Cape Town, South Africa...

11 May 2018

Concerted campaign helps women in Kenya's flower industry get a better deal

Women form an estimated 75% of workers at production level in Kenya and have seen some positive improvements in their employment conditions and rights over the years. But it hasn't been an easy journey...

By Lara Bianchi 16 Feb 2018

First Hero of the Week selected

Pick n Pay School club's first hero in its 2013 Heroes of the Week campaign is Thuli Masipa from Bryanston High School, who has returned to complete her matric, following a car accident last year that made it impossible for her to write her final exams.

7 Feb 2013


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