Marketing & Media News

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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Keith Dilkes.

Four things this packaging company teaches us about Africa's consumer goods industry

Jaco Maritz 24 Oct 2017

#ShopperMarketing: The current and future state of retail

#ShopperMarketing: The current and future state of retail

Dave Nemeth 24 Oct 2017

#ShopperMarketing: Consumers consider brands for just 10 seconds in store

#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Gill Randall 24 Oct 2017

Ten tips for excellent copywriting

Ten tips for excellent copywriting

Lauren Crooks 24 Oct 2017

Paul Fokam and Gervais Djondo at AfroChampions Club launch.

Africa's CEOs promote growth and development on the continent

23 Oct 2017

Understanding the brands of the future in Africa

Understanding the brands of the future in Africa

23 Oct 2017

Gateway 'Out the Box' shopper promotion.

#ShopperMarketing: Case study - Gateway Theatre of Shopping

23 Oct 2017

Africa Code Week 2017.

Africa Code Week launches in Tanzania

22 Oct 2017

#WorldFoodDay: Africa holds the key to feeding the world's population

#WorldFoodDay: Africa holds the key to feeding the world's population

20 Oct 2017

The power of consumer insights (combined with woke strategy and creative)

The power of consumer insights (combined with woke strategy and creative)

Thomas Sepheka 20 Oct 2017

Learn how to develop animated TV series for global distribution

Learn how to develop animated TV series for global distribution

20 Oct 2017

Freedom of expression urged in Kenya

Freedom of expression urged in Kenya

18 Oct 2017

Africa Week supports continent's advancements

Africa Week supports continent's advancements

17 Oct 2017

AfricaCom 2017 Awards finalists revealed

AfricaCom 2017 Awards finalists revealed

17 Oct 2017

Video dominates news consumption in Africa

Video dominates news consumption in Africa

16 Oct 2017

Morris and Mtongana.

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Leigh Andrews 16 Oct 2017

‘Made in Africa' content boosts African economies

‘Made in Africa' content boosts African economies

16 Oct 2017

Instant, secure, cashless payment for 33 African countries

Instant, secure, cashless payment for 33 African countries

13 Oct 2017

Ethiopia launches e-visa service for African and international MICE participants

Ethiopia launches e-visa service for African and international MICE participants

13 Oct 2017

Warren Moss, CEO at Demographica and Tom Stein, chairman and chief client officer at Stein IAS.

Demographica-Stein IAS partnership ushers in new growth in African B2B market

Juanita Pienaar 13 Oct 2017

Facebook strengthens its ecosystem in Africa

Facebook strengthens its ecosystem in Africa

13 Oct 2017

The compelling power of good storytelling in advertising

The compelling power of good storytelling in advertising

Garikai Nhongo 11 Oct 2017

Simelane and Cooper.

#BODCT: Surprise! THIS is today's African consumer

Leigh Andrews 11 Oct 2017

Joseph Hundah

#AfricaAchiever: Kwesé TV disrupts pay-TV market in Africa

Louise Marsland 10 Oct 2017

Business-leisure market in Africa grows

Business-leisure market in Africa grows

Elzaan van Rhyn 9 Oct 2017

Official 2017 Loeries rankings revealed!

6 Oct 2017

(c) Karol Kozlowski -

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Jumia Nigeria launches e-commerce bot

Jumia Nigeria launches e-commerce bot

4 Oct 2017

Who's winning online in African banking?

Who's winning online in African banking?

Romy Honneysett 3 Oct 2017

Beware - location-based advertising is already in Kenya

Beware - location-based advertising is already in Kenya

Christopher Madison, Dentsu 3 Oct 2017

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