 | MARKETING & MEDIA
[Carole Kimutai] Kenya is reportedly Africa's third largest beer market and a growing market for brewers. The East Africa Breweries Limited (EABL) has unveiled a new identity for its Pilsner Lager drink with a clear strategy to target the young adults market that forms a bulk of Kenya's growing middle class. |
| MARKETING & MEDIA
[Carole Kimutai] The National Social Security Fund (NSSF), Kenya's social security provider has rebranded. |
| MARKETING & MEDIA
[Carole Kimutai] Kenyans are counting days before the Communications Commission of Kenya (CCK) switches off counterfeit phones at the end of September. According to the CCK, close to three million mobile phones in the Kenyan market are counterfeit - 10% of all the active mobile devices in the country. |
| MARKETING & MEDIA
[Carole Kimutai] Kenya's digital pay TV market is becoming more competitive with the aggressive entry of StarTimes Media Kenya, a company that recently launched its services in Kenya's capital Nairobi and second city Kisumu. StarTimes has now launched in Mombasa, the third city as part of its plans to reach seven major towns in Kenya by the end of 2012. |
| MARKETING & MEDIA  [Carole Kimutai] Public and private players from various African countries recently met during the third Africa Governance, Leadership and Management Convention 2012 that was held in Mombasa, Kenya. The theme of the convention was: Towards Sustainable Wealth and Job Creation: Challenges and Opportunities for Africa. One of the sessions was dedicated to deliberating on how the media can encourage healthy private public partnership in wealth and job creation in Africa.
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| MARKETING & MEDIA
[Carole Kimutai] Like the films they show, the story of Kenya's cinema industry has very interesting story lines, complete with new characters, a beginning and an end. In 2010, one of Nairobi's landmarks - the Kenya Cinema, run by Fox Entertainment Group, was closed after it went out of business. |
| MARKETING & MEDIA [Carole Kimutai] Buzeki Dairies 'Molo Milk' television commercial is the most effective in the Kenyan market. This is according to a recently unveiled advertising effectiveness evaluation tool - SPOT ON - launched in Kenya by Ipsos Synovate. |
| MARKETING & MEDIA
[Carole Kimutai] The newly rebranded industry body Kenya Bankers Association (KBA) has turned to social media in a strategy aimed at creating a platform where members of the public can engage senior executives in the banking sector. The online event is part of a wider plan by the industry umbrella body to engage stakeholders and increase awareness and knowledge about the banking industry. |
| MARKETING & MEDIA
[Carole Kimutai] In the last six months, Kenya's advertising industry has attracted both local and international players. The new kid on the block is American agency TBWA which opened an East Africa office barely four months ago. Other new international agencies who have already come to the scene are French-based, Havas Media International and South African media group, Carat. |
| MARKETING & MEDIA
[Carole Kimutai] Kenya is preparing to host the fourth Broadcast, Film and Music Africa ( BFMA) Conference from 10-11 July 2012. The conference is expected to attract filmmakers, broadcasters and other creative content firms from Africa. |
 | MARKETING & MEDIA
[Walter Wafula] Broadcasters and filmmakers in Africa will gather in Nairobi, Kenya at the fourth annual Broadcast, Film & Music Africa (BFMA) conference from 10-11 July 2012. Sean Moroney, chairman of AITEC Africa, organisers of the BFMA Conference, answers questions about the role of BFMA in developing Africa's creative content industry. |
| MARKETING & MEDIA
[Carole Kimutai] The fight for the mobile phone market in Kenya is now about Apps. In a strategic move geared at boosting local technology entrepreneurship prospects, Samsung has confirmed plans to provide support to local developers deploying their applications on the popular Android platform. |
| MARKETING & MEDIA
[Carole Kimutai] With three years before the deadline to migrate from analogue to digital terrestrial TV broadcasting elapses, Kenya's finance minister, Njeru Githae, has waived import tax on Digital Set Top Box units. |
| MARKETING & MEDIA
[Carole Kimutai] As election campaigns gain momentum in Kenya, fraudsters have come up with an ingenious way of deceiving unsuspecting mobile phone users. |
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| MARKETING & MEDIA
[Carole Kimutai] A few weeks ago, Nation Media Group (NMG), a media house in Kenya sent a notice to its journalists asking them to treat, with skepticism, opinion polls trumpeting the rising or falling fortunes of Kenyan political leaders. "We take the view that, not knowing the sponsors of and how the polling was conducted, we risk our reputation if we play up the "findings" of these pollsters," read the notice. |
| MARKETING & MEDIA
[Carole Kimutai] For the fifth year running, the National Economic Survey has identified the retail and wholesale trade sectors as key growth drivers of Kenya's economy. In 2011, the wholesale and retail trade sector showed a growth of 7.3%, beating the manufacturing, building and construction, agriculture, transport and communication sectors. |
| MARKETING & MEDIA [Carole Kimutai] The world has dedicated one day in a year to scribes 3rd May. This is World Press Freedom Day. According to the United Nations, it is a day that "celebrates the fundamental principles of press freedom; to evaluate press freedom around the world, to defend the media from attacks on their independence and to pay tribute to journalists who have lost their lives in the exercise of their profession". |
| MARKETING & MEDIA
[Carole Kimutai] Kenyan retail outlet Nakumatt Holdings is opening a multimedia store that will be branded as Planet Media and is reportedly valued at KSh 25 million (USD 312 000). The store will feature Kenya's largest selection of books, toys and entertainment mediums including music and movie CD's and DVD's alongside a fully fledged interactive gaming section. |
| MARKETING & MEDIA
[Carole Kimutai] Anyone reading the Kenyan dailies would think the country will be holding an election in the next few weeks. Although a date for an election has not been fixed, political campaigns are already in top gear as people jostle for the increased political seats created by the new constitution. One of the main beneficiaries on an election are usually the printers. Unlike previous years where they would expect to be laughing all the way to the bank, this year, they could be crying as they run away from banks - literally. |
