Charles Mburugu

HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies.
Location:Nairobi, Kenya


HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. He has worked with brands such as GetResponse, Neil Patel, Shopify, 99 Designs, Norton, Salesforce and Condor.


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Web Writing, Blogging, Guest Posting, Product Reviews, SEO, WordPress, social media marketing
Telltale indications that your WordPress site been hacked

Hacking has become a growing concern for website owners all over the world. Every year, thousands of WordPress websites are either compromised or hacked...

By Charles Mburugu 2 Jan 2018

The benefits of a strong workplace culture

Every organisation, no matter how large or small, has a unique culture that defines it. The values, principles, ideologies, and beliefs of the company make up its culture...

By Charles Mburugu 20 Sep 2017

Are you making these WordPress blunders?

It is a fact that WordPress is the world's most popular content management system. More than 70 million websites run on this platform, with the number increasing on a daily basis...

By Charles Mburugu 17 Jul 2017

How to enhance teamwork in the workplace

Whether in sports or in the workplace, it is a fact that team efforts are usually more effective than individual efforts. Poor teamwork results in low morale, loss of productivity, absence of trust, higher expenses and lost revenue.

By Charles Mburugu 26 Jun 2017

Tips for maintaining your WordPress business site

Here are some of the ways you can maintain your WordPress business site to ensure optimal performance...

By Charles Mburugu 25 May 2017

Six tips to select the right e-commerce fulfilment service

In e-commerce, order fulfilment involves managing inventory, packaging orders, shipping to customers and handling returns. Many e-commerce businesses are outsourcing...

By Charles Mburugu 6 Mar 2017

Six awesome SMS marketing tips for businesses

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits...

By Charles Mburugu 20 Feb 2017

Eight ways to avoid social media blunders

While marketing on social media can boost the growth of your startup significantly, it could also have detrimental effects on the profitability and reputation of your business if not done properly...

By Charles Mburugu 2 Feb 2017

Five tips to hiring temporary staff

Hiring of temporary or seasonal employees is becoming increasingly common with companies all over the world...

By Charles Mburugu 31 Jan 2017

Five blunders to avoid on e-commerce sites

Christmas is usually a lucrative time for e-commerce retailers, offering an opportunity to expand one's customer base, clear out old stock and make higher sales than usual. However, many online stores make some crucial mistakes that end up lowering their conversion rates significantly...

By Charles Mburugu 21 Dec 2016

Are you making these five logo design blunders?

A logo can be a very useful element for projecting the personality and message of a brand or business. Some of the most recognisable business logos in our world today include McDonalds, Addidas, Mercedes-Benz...

By Charles Mburugu 20 Dec 2016

Are you making these five deadly CV mistakes?

Knowing how to write a resume is an important skill for any job seeker. Even if you have the right qualifications, a poorly crafted CV could cost you the job...

By Charles Mburugu 12 Dec 2016

The importance of webinars for lead generation

Webinar marketing has become increasingly popular with many companies all over the world. Webinars can be very effective tools for strengthening bonds with existing customers, generating new leads and increasing conversions...

By Charles Mburugu 12 Dec 2016

Five customer referral mistakes to avoid

One of the most effective ways of getting new customers is through referrals. Getting constant referrals from your clients and customers can increase brand awareness, create trust and boost your profits significantly...

By Charles Mburugu 8 Dec 2016

Five business branding mistakes to avoid

How you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs...

By Charles Mburugu 29 Nov 2016

Seven top online marketing experts to follow

The online marketing world is changing at a very rapid pace. New tools and strategies are always emerging for driving traffic, increasing social engagement, building an email list, increasing conversions and improving search engine rankings...

By Charles Mburugu 11 Nov 2016

Guidelines for carrying out an SEO audit

A search engine optimisation (SEO) audit refers to the process of analysing the health of a website. The auditor uses a checklist to analyse the site and suggests ways of improving the performance of the website...

By Charles Mburugu 8 Nov 2016

Are you making these product packaging blunders?

The packaging of your product is as important as what you are selling. Having attractive and functional packaging can enhance your brand image and even result in higher sales...

By Charles Mburugu 2 Nov 2016

Five tips for creating a great business logo

A logo is basically the visual representation of a brand. Nike, McDonalds, Apple and Google logos are some of the most recognisable in our world today...

By Charles Mburugu 12 Sep 2016

Guidelines for crafting a website privacy policy

Nowadays, people have become very cautious when it comes to sharing personal information online. This is why a privacy policy is very important for any website or blog...

By Charles Mburugu 24 Aug 2016

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