TikTok | Bizcommunity

TikTok | Bizcommunity

News

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

Social Media

A campaign is a fiction - the algorithm needs continuity

pierre cassuto 2 days

TikTok Live is open. Your customer is inside. So where are you?

Social Media

TikTok Live is open. Your customer is inside. So where are you?

Runyararo Mutsinze 2 days

Stop chasing speed

Advertising

Stop chasing speed

Izak van der Walt and Scott Reinders, Issued by The Up&Up Group 2 days

An example of grid reordering. Source: Supplied.

Social Media

Instagram introduces grid reordering

3 days

#YouthMonth | Ocean Basket's Lizandre Keller on why brands are rewriting the rules for Gen Z

Technology

#YouthMonth | Ocean Basket's Lizandre Keller on why brands are rewriting the rules for Gen Z

Evan-Lee Courie 10 Jun 2026

Supplied image: Sibusiso Ndlovu, CEO of Media Creative Hub

Education

School marketing in 2026: Why trust and community matter

Sibusiso Ndlovu 9 Jun 2026

TMZ is going to Washington. Source: YouTube.

Media

TMZ descends on Washington in a test of whether tabloid tactics can serve the public interest

Angelica Kalika 9 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

The backroom beat that shook the world

Marketing

The backroom beat that shook the world

Japhet Manda, Issued by Brave Group 8 Jun 2026

Ogilvy strikes multiple gold at Sabre Awards for social-first and culture-led creativity

Marketing & Media

Ogilvy strikes multiple gold at Sabre Awards for social-first and culture-led creativity

Issued by Ogilvy South Africa 5 Jun 2026

Report reveals South African consumers spend R2k+ monthly online as BNPL soars

Research

Report reveals South African consumers spend R2k+ monthly online as BNPL soars

3 Jun 2026

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

Cannes Lions

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems

Victoria Oyeboade 3 Jun 2026

75% of young South Africans report multiple incomes as side hustles digitise

E-commerce

75% of young South Africans report multiple incomes as side hustles digitise

1 Jun 2026

Ex-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545

Marketing

Ex-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545

Issued by Studio 545 1 Jun 2026

30 million young South Africans are more focused in games than social (Image source: © 123rf )

Youth Marketing

Gaming outperforms social for younger generation's engagement

Issued by Reach Players 28 May 2026

Ogilvy wins global and local Social Media awards including Smarties Agency of the Year 2026

Marketing

Ogilvy wins global and local Social Media awards including Smarties Agency of the Year 2026

Issued by Ogilvy South Africa 28 May 2026

Aesthetic Medicine

Separating fact from fiction in 2026’s most viral skincare trends

Dr Judey Pretorius 27 May 2026

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Research

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Issued by BrandMapp 26 May 2026

#AfricaMonth | Africa must tell its own tourism story

Tourism

#AfricaMonth | Africa must tell its own tourism story

Robin Fredericks 26 May 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

Marketing

MMA Smarties South Africa 2026 winners announced

22 May 2026

Retailers pivot to AI loyalty agents as 2026 trends emerge

Trends

Retailers pivot to AI loyalty agents as 2026 trends emerge

21 May 2026

TikTok shifts destination marketing towards creator-led travel discovery

Travel

TikTok shifts destination marketing towards creator-led travel discovery

Robin Fredericks 21 May 2026

Cape Town Tourism launches 2026 Visitor’s Guide and it’s beautifully Cape Town

Tourism

Cape Town Tourism launches 2026 Visitor’s Guide and it’s beautifully Cape Town

Issued by Cape Town Tourism 20 May 2026

One man. One backpack. One 1,600km journey to redefine what “home” means in South Africa

CSI & Philanthropy

One man. One backpack. One 1,600km journey to redefine what “home” means in South Africa

Issued by Cape Union Mart 20 May 2026

From setback to strength: How Asus is empowering SA women’s potential

Technology

From setback to strength: How Asus is empowering SA women’s potential

Issued by ASUS 20 May 2026

Media

TikTok’s popular microdramas shrink TV into bite‑sized chunks

Jessica Maddox and Krysten Stein 20 May 2026

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

The One Club for Creativity

Ogilvy and Promise top One Show ME & Africa rankings

19 May 2026

Why 3RC’s blog content matters to gen Z

Marketing

Why 3RC’s blog content matters to gen Z

Issued by 3RC 15 May 2026

Image supplied.

Aesthetic Medicine

NtryMed debuts The Ordinary-style efficacy at accessible prices in SA

Maroefah Smith 15 May 2026

Cape Town Tourism launches new domestic campaign

Tourism

Cape Town Tourism launches new domestic campaign

Issued by Cape Town Tourism 14 May 2026

The Kantar BrandZ Most Valuable Global Brands 2026

Branding

The Kantar BrandZ Most Valuable Global Brands 2026

Issued by Kantar 14 May 2026

BuzzFeed was once worth more than $1bn. Source: BuzzFeed

Media

Byron Allen takes 52% control of BuzzFeed, plans streaming pivot

13 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

Marketing

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

UGC vs influencer marketing: Why smart brands in 2026 are using both

Marketing

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Issued by Actorvate 12 May 2026

BONDay sets the tone for ATI 2026

Tourism

BONDay sets the tone for ATI 2026

11 May 2026

The Odd Number secures 2 Bronze at 2026 Clio Awards

Advertising

The Odd Number secures 2 Bronze at 2026 Clio Awards

Issued by The Odd Number 8 May 2026

South African workers love their jobs, but younger employees are still looking

Talent Acquisition

South African workers love their jobs, but younger employees are still looking

Issued by KLA 7 May 2026

The MRF's latest Maps data cover the full 2025 calendar year and shows that on-demand streaming penetration averaged 21% annually (Image source: © 123rf )

Marketing & Media

Maps provides 5 year record of consumer behaviour

7 May 2026

Disney Africa, National Geographic Society and Sunshine Cinema announce #SparkConversation

ESG

Disney Africa, National Geographic Society and Sunshine Cinema announce #SparkConversation

Issued by The Walt Disney Company Africa 7 May 2026

Big laughs with Savanna at comedy’s biggest night

Events

Big laughs with Savanna at comedy’s biggest night

Issued by OnPoint PR 5 May 2026

Marketing

MMA South Africa's Grand Jury 2026 reflects modern marketing leadership

5 May 2026

Media

Social media overtakes TV as Kenya’s top news source

5 May 2026

Film

May the 4th be with you: The internet celebrates Star Wars Day

Chloe Posthumus 4 May 2026

Dove launches a nationwide search for South Africa’s most inspiring creators. Pictured left to right: Mpoomy Ledwaba, Coachella Randy, Lwandile Makhaza, and Thickleeyonce are members of the Dove Creator Council (Image supplied)

Social Media

#SkinThatDoves | Dove launches nationwide search for SA’s most inspiring creators

4 May 2026

Strategising for the "Alpha-millennial" household

Marketing

Strategising for the "Alpha-millennial" household

Siwelile Thusi, Issued by M+C Saatchi Abel 4 May 2026

While ProNutro’s New Generation ProNutro has come under fire from consumers, it says it will not revert to the original product (Image source: @ MSN

FMCG

Sorry, not sorry, says ProNutro manufacturer

29 Apr 2026

2026 MTN Shift Gaming Experience kicks off across South Africa. (Image supplied)

Events

2026 MTN Shift Gaming Experience kicks off across South Africa

29 Apr 2026

Bic announces SDC partnership at Ponelopele Secondary School edutainment roadshow

Primary & Secondary Education

Bic announces SDC partnership at Ponelopele Secondary School edutainment roadshow

Issued by OLC Through The Line Communications 28 Apr 2026