TikTok | Bizcommunity

TikTok | Bizcommunity

News

How South Africa's youth are rewriting the marketing playbook

Marketing

How South Africa's youth are rewriting the marketing playbook

Sthando Msweli, Issued by Matte BLK 8 hours

The model did not fail. You applied it in the wrong market.

Marketing

The model did not fail. You applied it in the wrong market.

Wayne Tigere, Issued by Dentsu 9 hours

Warc and TikTok say brands need community intelligence to win with AI

Advertising

Warc and TikTok say brands need community intelligence to win with AI

1 day

Dentsu School of Influence graduates new wave of business-ready creators

Social Media

Dentsu School of Influence graduates new wave of business-ready creators

Issued by Dentsu 2 days

The skincare line The Ordinary leads all beauty brands with a 7% AI citation share, followed by CeraVe (6%), Sephora (5.5%), La Roche-Posay (5%), and Charlotte Tilbury (4.5%). Image credit:

Aesthetic Medicine

The Ordinary leads AI beauty rankings as Chanel and other legacy brands lose ground

7 Jul 2026

Zuru brings viral global toy sensation Slime Mart collection to SA

Retailers

Zuru brings viral global toy sensation Slime Mart collection to SA

7 Jul 2026

South African marketers enter a new era of social media as AI becomes business as usual

Social Media

South African marketers enter a new era of social media as AI becomes business as usual

Issued by Ornico 3 Jul 2026

Bukelwa Monqo, founder and managing director, Old Boys Club PR examines the shift to Creators at Cannes and what this means for trust (Image source: © 123rf )

Cannes Lions

#Cannes2026 | The shift to creators, but who do communities actually trust?

Bukelwa Monqo 3 Jul 2026

Promotions & Activations

Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup

Maroefah Smith 2 Jul 2026

Caitlin Perry, head of marketing, Flow sayscommerce media is outpacing the industry's ability to buy it (Image source: © 123rf )

Media

How advertisers can tap into commerce media

Caitlin Perry 30 Jun 2026

Mental health

The new threat to South Africa’s children is not on the streets; it’s online

Rebecca Matle, Tsholofelo Makhathini, Faaiza Gangat, and Minah Mojela 30 Jun 2026

Your dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy

Advertising

Your dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy

Kabelo Kale, Issued by The Media Krate 29 Jun 2026

Mr Price launches first co-created collection with social influencer Sphokuhle

Retail Marketing

Mr Price launches first co-created collection with social influencer Sphokuhle

26 Jun 2026

EXCLUSIVE: Alex Goldberg joins Halo Cape Town as ECD

Advertising

EXCLUSIVE: Alex Goldberg joins Halo Cape Town as ECD

24 Jun 2026

Mzansi’s creator economy has a barrier problem. FoneYam is removing it

Digital

Mzansi’s creator economy has a barrier problem. FoneYam is removing it

Issued by Dentsu 23 Jun 2026

Avocado playbook shows fresh produce must align with Gen Z values

Agriculture

Avocado playbook shows fresh produce must align with Gen Z values

Barry Landman 18 Jun 2026

The UK government announced that it will ban social media platforms from offering services to under-16s (Image source: © 123rf )

Social Media

UK government draws a line in the sand with social media ban

17 Jun 2026

ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming

Sponsorship

ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming

Issued by Reach Players 15 Jun 2026

(Left) Marilize Jacobs, founder, VocalCord PR and Reputation Management and (right) Thabani Mnyakeni, chief creative officer, TM Relations, say that youth is not an age, it’s a mindset (Image supplied)

Youth Month

#YouthMonth | Youth is a mindset rather than an age bracket

Marilize Jacobs & Thabani Mnyakeni 15 Jun 2026

Source: Pexels.

Financial Services

The advice gap: why young South Africans stopped asking professionals what to do

Pedri Reyneke 15 Jun 2026

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

Social Media

A campaign is a fiction - the algorithm needs continuity

pierre cassuto 12 Jun 2026

TikTok Live is open. Your customer is inside. So where are you?

Social Media

TikTok Live is open. Your customer is inside. So where are you?

Runyararo Mutsinze 12 Jun 2026

Stop chasing speed

Advertising

Stop chasing speed

Izak van der Walt and Scott Reinders, Issued by The Up&Up Group 12 Jun 2026

An example of grid reordering. Source: Supplied.

Social Media

Instagram introduces grid reordering

11 Jun 2026

#YouthMonth | Ocean Basket's Lizandre Keller on why brands are rewriting the rules for Gen Z

Technology

#YouthMonth | Ocean Basket's Lizandre Keller on why brands are rewriting the rules for Gen Z

Evan-Lee Courie 10 Jun 2026

Supplied image: Sibusiso Ndlovu, CEO of Media Creative Hub

Education

School marketing in 2026: Why trust and community matter

Sibusiso Ndlovu 9 Jun 2026

TMZ is going to Washington. Source: YouTube.

Media

TMZ descends on Washington in a test of whether tabloid tactics can serve the public interest

Angelica Kalika 9 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

The backroom beat that shook the world

Marketing

The backroom beat that shook the world

Japhet Manda, Issued by Brave Group 8 Jun 2026

Ogilvy strikes multiple gold at Sabre Awards for social-first and culture-led creativity

Marketing & Media

Ogilvy strikes multiple gold at Sabre Awards for social-first and culture-led creativity

Issued by Ogilvy South Africa 5 Jun 2026

Report reveals South African consumers spend R2k+ monthly online as BNPL soars

Research

Report reveals South African consumers spend R2k+ monthly online as BNPL soars

3 Jun 2026

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

Cannes Lions

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems

Victoria Oyeboade 3 Jun 2026

75% of young South Africans report multiple incomes as side hustles digitise

E-commerce

75% of young South Africans report multiple incomes as side hustles digitise

1 Jun 2026

Ex-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545

Marketing

Ex-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545

Issued by Studio 545 1 Jun 2026

30 million young South Africans are more focused in games than social (Image source: © 123rf )

Youth Marketing

Gaming outperforms social for younger generation's engagement

Issued by Reach Players 28 May 2026

Ogilvy wins global and local Social Media awards including Smarties Agency of the Year 2026

Marketing

Ogilvy wins global and local Social Media awards including Smarties Agency of the Year 2026

Issued by Ogilvy South Africa 28 May 2026

Aesthetic Medicine

Separating fact from fiction in 2026’s most viral skincare trends

Dr Judey Pretorius 27 May 2026

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Research

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Issued by BrandMapp 26 May 2026

#AfricaMonth | Africa must tell its own tourism story

Tourism

#AfricaMonth | Africa must tell its own tourism story

Robin Fredericks 26 May 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

Marketing

MMA Smarties South Africa 2026 winners announced

22 May 2026

Retailers pivot to AI loyalty agents as 2026 trends emerge

Trends

Retailers pivot to AI loyalty agents as 2026 trends emerge

21 May 2026

TikTok shifts destination marketing towards creator-led travel discovery

Travel

TikTok shifts destination marketing towards creator-led travel discovery

Robin Fredericks 21 May 2026

Cape Town Tourism launches 2026 Visitor’s Guide and it’s beautifully Cape Town

Tourism

Cape Town Tourism launches 2026 Visitor’s Guide and it’s beautifully Cape Town

Issued by Cape Town Tourism 20 May 2026

One man. One backpack. One 1,600km journey to redefine what “home” means in South Africa

CSI & Philanthropy

One man. One backpack. One 1,600km journey to redefine what “home” means in South Africa

Issued by Cape Union Mart 20 May 2026

From setback to strength: How Asus is empowering SA women’s potential

Technology

From setback to strength: How Asus is empowering SA women’s potential

Issued by ASUS 20 May 2026

Media

TikTok’s popular microdramas shrink TV into bite‑sized chunks

Jessica Maddox and Krysten Stein 20 May 2026

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

The One Club for Creativity

Ogilvy and Promise top One Show ME & Africa rankings

19 May 2026

Why 3RC’s blog content matters to gen Z

Marketing

Why 3RC’s blog content matters to gen Z

Issued by 3RC 15 May 2026

Image supplied.

Aesthetic Medicine

NtryMed debuts The Ordinary-style efficacy at accessible prices in SA

Maroefah Smith 15 May 2026