Ad spend | Bizcommunity

Ad spend | Bizcommunity

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The marketing accountability gap every CEO and CFO should be asking about

Marketing

The marketing accountability gap every CEO and CFO should be asking about

JG Bezuidenhout, Issued by Offernet 2 days

Image source: DC Studio from

Advertising

Global ad spend set to hit $1.34tn in 2026 driven by AI and mega-events

8 Oct 2026

Retail marketers face a huge AI shift in 2026

Trends

Retail marketers face a huge AI shift in 2026

Vincent Maher 1 Oct 2026

Retail media is growing fast. Standards are not

Retail Marketing

Retail media is growing fast. Standards are not

Ansa Leighton-Buys, Issued by Dentsu 28 Sep 2026

Artificial Intelligence

AI makes ad targeting routine, forcing brands to bet on creative

Natascha Torres 11 Sep 2026

Top Click is a Google Premier Partner in South Africa for 2026

Digital

Top Click is a Google Premier Partner in South Africa for 2026

Issued by Top Click 28 Aug 2026

Media

Retail media spending set to hit $223bn by 2027 as growth eases

20 Aug 2026

Former Nielsen commercial lead Hopolang Mothibeli joins Ornico in a strategic senior appointment

Advertising

Former Nielsen commercial lead Hopolang Mothibeli joins Ornico in a strategic senior appointment

Issued by Ornico 18 Aug 2026

Retail media has a measurement problem and standardisation is the solution

Retail Marketing

Retail media has a measurement problem and standardisation is the solution

Daniel Malan, Issued by Dentsu 18 Jun 2026

Digital advertising's measurement problem is larger than the industry recognises

Digital

Digital advertising's measurement problem is larger than the industry recognises

Marc Dhalluin, Issued by TruthsetsOnline.com 11 Jun 2026

The old playbook is finished. So is the way we measure TV in South Africa

TV

The old playbook is finished. So is the way we measure TV in South Africa

Issued by TDMC 10 Jun 2026

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

Research

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

Issued by NielsenIQ 22 May 2026

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Artificial Intelligence

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Issued by Mediamark 15 May 2026

Warc global ad outlook. Source: Warc.

Advertising

Warc Media: Meta outperforms, YouTube misses as AI reshapes online ad growth

4 May 2026

ESG

#EXCLUSIVE | Prof. Madinga: Why green marketing isn’t closing the deal

Prof. Nkosivile Madinga 20 Apr 2026

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

Digital

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

Issued by DY/DX 16 Apr 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Marketing

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminished impact

26 Mar 2026

The 10-person agency team is becoming one person with a laptop

Marketing

The 10-person agency team is becoming one person with a laptop

Mathabatha Sexwale, Issued by Brave Group 25 Mar 2026

Make every advertising rand work harder

Advertising

Make every advertising rand work harder

Gillian Rightford, Issued by Association for Communication and Advertising 10 Mar 2026

Yassin Aberra, founder and CEO of Social Market Way, breaks down what social listening actually means, why legacy brands are moving now, and what the competitive stakes look like for those who don't (Image source: © 123rf )

Digital

What is social listening and why it is important

Yassin Aberra 9 Mar 2026

Social Media

Emplifi report shows why TikTok is the King of the jungle

Karabo Ledwaba 23 Feb 2026

Advertising

Warc Report | Netflix's ad expansion could double revenue by 2026

19 Feb 2026

Media

Warc Report | Amazon soars as YouTube stumbles in Q4

11 Feb 2026

#BizTrends2026 | Reach Africa’s Leslie Adams: 5 streaming trends for 2026

Media

#BizTrends2026 | Reach Africa’s Leslie Adams: 5 streaming trends for 2026

Leslie Adams 6 Feb 2026

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Advertising

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Jonty Fisher 20 Jan 2026

Media

Warc 2026 media trends: Systems planning, AI, & the creator economy

16 Jan 2026

Former FNB CEO Michael Jordaan backs Adbot to build tools that multiply marketing capacity

Marketing

Former FNB CEO Michael Jordaan backs Adbot to build tools that multiply marketing capacity

Issued by AdBot 12 Jan 2026

The lost art of integration: Why media strategy needs both flesh and digital

Media

The lost art of integration: Why media strategy needs both flesh and digital

Paul Middleton, Issued by Ebony+Ivory 13 Jan 2026

(Image supplied)

Marketing & Media

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

How marketing changed in 2025 and what it means for brands

Marketing

How marketing changed in 2025 and what it means for brands

Issued by Penquin 17 Dec 2025

2025: A transformative year for global advertising defined by growth, upheaval, and opportunity

Digital

2025: A transformative year for global advertising defined by growth, upheaval, and opportunity

Issued by Hoorah Digital 10 Dec 2025

Black Friday retail records

E-commerce

Black Friday retail records

Issued by TDMC 5 Dec 2025

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

Marketing & Media

Warc: Red flags deflate marketers optimism for 2026

4 Dec 2025

The martech mirage: $160bn spent. But ROI is still elusive

Marketing

The martech mirage: $160bn spent. But ROI is still elusive

Musa Kalenga, Issued by Brave Group 27 Nov 2025

Clicks without credibility: Why ad spend alone won’t deliver this Black Friday

Retail Marketing

Clicks without credibility: Why ad spend alone won’t deliver this Black Friday

Issued by Hellopeter 12 Nov 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Media

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

Digital

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

Digital

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

JG Bezuidenhout, Issued by Offernet 23 Oct 2025

Media

PWC report | Youth propel Africa's E&M sector beyond global benchmarks

23 Oct 2025