Advertising spend | Bizcommunity

Advertising spend | Bizcommunity

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Retail

Will AI put your brand on the festive shopping shortlist?

Pule Martin 13 Oct 2026

Image source: DC Studio from

Advertising

Global ad spend set to hit $1.34tn in 2026 driven by AI and mega-events

8 Oct 2026

Retail marketers face a huge AI shift in 2026

Trends

Retail marketers face a huge AI shift in 2026

Vincent Maher 1 Oct 2026

Bold Online finds SMEs adding digital channels before fixing the fundamentals

Digital

Bold Online finds SMEs adding digital channels before fixing the fundamentals

Issued by Bold Online Marketing 16 Sep 2026

AI is optimising for ad fraud… because you told it to

Artificial Intelligence

AI is optimising for ad fraud… because you told it to

JG Bezuidenhout, Issued by Offernet 26 Aug 2026

CRM, CX, UX

The hidden revenue cost of slow response times

Issued by Livespace 2 Jun 2026

New independently aggregated study reveals $1.4bn in global pDOOH adspend in 2025, representing 7% of total DOOH (Source: @

OOH

Programmatic DOOH hits $1.4bn but remains an opportunity

12 Jun 2026

South Africa’s top companies all have 1 thing in common

Online Media

South Africa’s top companies all have 1 thing in common

Issued by Broad Media 21 May 2026

Advertising

Warc: Meta ad revenue to hit $240bn in 2026 on AI automation

14 May 2026

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

Marketing

The cashback arms race: Why your loyalty programme is a brand tax

Mosa Ntwampe, Issued by Brave Group 20 Apr 2026

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

Digital

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

Issued by DY/DX 16 Apr 2026

Why brands are producing more content but connecting with fewer people

Marketing

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Issued by Brave Group 30 Mar 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Marketing

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminished impact

26 Mar 2026

Cape Town startup HappyPay raises R86m to expand BNPL service

Funding

Cape Town startup HappyPay raises R86m to expand BNPL service

23 Mar 2026

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

Marketing

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

Issued by AdHive Group 16 Mar 2026

Black Billboard Owners Alliance welcomes City of Johannesburg crackdown on illegal billboards

OOH

Black Billboard Owners Alliance welcomes City of Johannesburg crackdown on illegal billboards

Issued by Black Billboard Owners Alliance 9 Mar 2026

Advertising

Warc Report | Netflix's ad expansion could double revenue by 2026

19 Feb 2026

Media

Warc Report | Amazon soars as YouTube stumbles in Q4

11 Feb 2026

The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout (Image source: © 123rf )

Marketing & Media

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

(Image supplied)

Marketing & Media

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Black Friday retail records

E-commerce

Black Friday retail records

Issued by TDMC 5 Dec 2025

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

Digital

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

JG Bezuidenhout, Issued by Offernet 23 Oct 2025

The unseen bridge: Weaving data from the physical to the digital

Digital

The unseen bridge: Weaving data from the physical to the digital

Issued by Offernet 1 Oct 2025

Advertising

Warc report reveals ad spend surge reaching $1.17tn this year

26 Sep 2025

The story behind MotionAds’ R20m income boost for delivery drivers

Advertising

The story behind MotionAds’ R20m income boost for delivery drivers

25 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Research

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

African Gen Z on the rise in the global influence economy

Youth Month

African Gen Z on the rise in the global influence economy

Issued by Dentsu 12 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 17 Jan 2025

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Advertising

UK ad spend surpasses £10bn in Q2 2024, driven by digital boom

31 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

Radio & Audio

Is in-house research holding back African radio evolution?

9 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024