Brand purpose | Bizcommunity

Brand purpose | Bizcommunity

News

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

2 days

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Marketing

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Karabo Ledwaba 3 days

#Orchids&Onions: SAB drives a hard message home, KFC does ESG right

#OrchidsandOnions

#Orchids&Onions: SAB drives a hard message home, KFC does ESG right

Brendan Seery 10 Nov 2025

Image credit: on

ESG & Sustainability

Sustainability: South Africa shines as global superpowers waver

3 Nov 2025

Aquafresh Libraries: Building confidence through care and literacy

OOH

Aquafresh Libraries: Building confidence through care and literacy

Issued by Kena Outdoor 28 Oct 2025

ESG

Work that matters: How OLC is turning brand purpose into real-world change

Issued by OLC Through The Line Communications 28 Oct 2025

Marketing

How Africa’s diverse market is reshaping experiential commerce strategies

Bonita Christie 9 Oct 2025

Is the CMO going extinct?

Marketing

Is the CMO going extinct?

Issued by Brave Group 29 Sep 2025

Human-centric influencer marketing pays off for Saku Agency

Marketing

Human-centric influencer marketing pays off for Saku Agency

Issued by The Coup 25 Sep 2025

Design Bridge and Partners wins Best in Show for Design at Mark Awards

Advertising

Design Bridge and Partners wins Best in Show for Design at Mark Awards

Issued by Ogilvy South Africa 10 Sep 2025

Source: © 123rf Derek Coles, president and MD of McCann Joburg says ‘digital-first’ isn’t enough and make a case for idea-first thinking in modern advertising

Marketing & Media

McCann Joburg's Derek Coles: Stand out, don't fit in

Derek Coles 15 Aug 2025

Image credit: Katie Huber-Rhoades on Dupe Photos

Education & Training

Health experts urge bold action on harm reduction in South Africa's wellness landscape

7 Aug 2025

#WPRD2025 | We. Communications' Sarah Gooding: Uncovering truths that unlock progress, understanding and impact

World PR Day

#WPRD2025 | We. Communications' Sarah Gooding: Uncovering truths that unlock progress, understanding and impact

Issued by We Communications 28 Jul 2025

Source: Supplied. Jonathan Sinden, Chief Operations Officer: L2D.

Retail & Hospitality Property

How L2D's purpose-driven strategy won 35 prestigious awards at SACSC

1 Jul 2025

VML South Africa named Agency of the Year at 2025 Smarties Awards

Marketing & Media

VML South Africa named Agency of the Year at 2025 Smarties Awards

Issued by VML 13 May 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

Are brands wasting millions on content? The importance of intent in marketing

Marketing

Are brands wasting millions on content? The importance of intent in marketing

Issued by Penquin 7 May 2025

Ogilvy SA won four Warc Awards 2025 - Middle East Africa including gold for its Bread of the Nation campaign for AB InBev SA

Advertising

Ogilvy wins all SA’s Warc Awards 2025 - Middle East and Africa

29 Apr 2025

Mary Beth West, a senior strategist from the US, challenges the industry to confront its role in blurring the lines between advocacy, ideology, and profit at the World Communications Forum Association’s Davos Communications Summit (Image supplied by Lebo Madiba)

PR & Communications

Exclusive: Lebo Madiba - Bell Pottinger’s legacy and the shifting terrain of PR, ethics and geopolitics

Lebo Madiba 14 Apr 2025

Advertising

Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist

8 Apr 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Marketing

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024

IProspect: Empowering brands with integrated solutions and unmatched expertise

Branding

IProspect: Empowering brands with integrated solutions and unmatched expertise

Issued by Dentsu 5 Sep 2024

Marketing

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

#WomensMonth: Edna Mohale-Maphita, head marketing Kenvue SSA – From chemical engineering to marketing

Women's Month

#WomensMonth: Edna Mohale-Maphita, head marketing Kenvue SSA – From chemical engineering to marketing

Danette Breitenbach 22 Aug 2024

On International Beer Day, Heineken says you can forget about the beer

FMCG

On International Beer Day, Heineken says you can forget about the beer

Issued by Heineken Beverages 5 Aug 2024

Thandiswa Mazwai partners with Castle Milk Stout to celebrate Sankofa

Music

Thandiswa Mazwai partners with Castle Milk Stout to celebrate Sankofa

25 Jul 2024

Banking

Discovery Bank takes gold at the Ask Afrika Brand Index 2024

Issued by Ask Afrika 23 Jul 2024

Carling Black Label named official title sponsor of 2024 Currie Cup

Food & bev. services

Carling Black Label named official title sponsor of 2024 Currie Cup

5 Jul 2024

Levergy has won Gold at the MENA region Warc Awards.

Advertising

Levergy and Telkom's #StandTall campaign wins Gold at MENA Warc Awards

22 May 2024

Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions

Marketing

3 African agencies on Warc Awards for Effectiveness 2024 shortlist

14 May 2024

EssenceMediacom impresses with 2023/2024 Scopen results

Media

EssenceMediacom impresses with 2023/2024 Scopen results

Issued by EssenceMediacom 6 May 2024

Entries now open for the pan-African Absa L'Atelier 2024 Art Competition

Art

Entries now open for the pan-African Absa L'Atelier 2024 Art Competition

Issued by OnPoint PR 22 Apr 2024

99c clients sweep awards at 10th Annual MMA South Africa Smarties

Marketing

99c clients sweep awards at 10th Annual MMA South Africa Smarties

Issued by Ninety9cents 18 Apr 2024

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Marketing

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Issued by Dentsu 18 Apr 2024

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night

Marketing

Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing

MMA Smarties 2023 finalists announced

5 Apr 2024

Consumers don’t trust paid media, Keep it organic

Marketing

Consumers don’t trust paid media, Keep it organic

Issued by Sauce Advertising 1 Dec 2022

Warc Awards announces top industry and agency experts for Middle East & Africa 2024 juries

Marketing

Warc Awards announces top industry and agency experts for Middle East & Africa 2024 juries

6 Feb 2024

Image supplied. Carla Enslin, academic head of the IIE Vega School examines how being true to your ‘throughline’ will align you with being authentic in 2024

Education & Training

#BizTrends2024: Carla Enslin - Authenticity: How throughlines can guide creatives

Dr Carla Enslin 30 Jan 2024

10 e-commerce trends to look out for in 2024

E-commerce

10 e-commerce trends to look out for in 2024

Issued by TDMC 15 Jan 2024

Heather Casey is the head of marketing at Investec Group. Source: Supplied.

Advertising

#BizTrends2024: Why client-centric marketing and being a purpose-led brand are so important

Heather Casey 8 Jan 2024

Community improvements for pets and their people - 4th Avenue Parkhurst and surrounds

Food & Wine

Community improvements for pets and their people - 4th Avenue Parkhurst and surrounds

Issued by dotGOOD 15 Nov 2023

South Africa, Kenya and UAE jury chairs for Warc Effectiveness Awards Middle East & Africa region

Marketing

South Africa, Kenya and UAE jury chairs for Warc Effectiveness Awards Middle East & Africa region

Danette Breitenbach 14 Nov 2023

The countdown to #MissSoweto2023 finals has begun!

Events

The countdown to #MissSoweto2023 finals has begun!

Issued by OnPoint PR 25 Oct 2023

Image supplied. The Warc Awards for Effectiveness 2024, in association with Lions are now open for entries

Marketing

The Warc Awards for Effectiveness 2024 open with more categories this year

24 Oct 2023

Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life

OOH

Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life

Issued by Tractor Outdoor 19 Oct 2023

Ally Young was declared winner of the award. Source: Supplied.

The One Club for Creativity

Ally Young, CMO at SKinny NZ declared winner of The One Show 2023 CMO Pencil

26 Sep 2023