Brand-building | Bizcommunity

Brand-building | Bizcommunity

News

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 16 hours

Rethinking AI-Generated advertising: How real people really react

Artificial Intelligence

Rethinking AI-Generated advertising: How real people really react

Ecem Erdem and Věra Šídlová, Issued by Kantar 12 Nov 2025

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

Connected media: The next frontier in South African media planning

Media

Connected media: The next frontier in South African media planning

Issued by Advertising Media Forum 4 Nov 2025

Human8 doubles down on AI-enabled consultative power

Artificial Intelligence

Human8 doubles down on AI-enabled consultative power

Issued by Human8 29 Oct 2025

Inclusive CX is South Africa’s untapped growth opportunity

CRM, CX, UX

Inclusive CX is South Africa’s untapped growth opportunity

Bongani Mdluli, Issued by Helm 29 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Marketing & Media

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Digital

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

CMO Playbook: 5 strategic plays for leaders navigating marketing mayhem

Marketing

CMO Playbook: 5 strategic plays for leaders navigating marketing mayhem

Issued by Hoorah Digital 22 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Are brands trading credibility for clout?

Marketing

Are brands trading credibility for clout?

Samu Hashe 20 Oct 2025

Retail Marketing

Desperados Nigeria crowned Brand Builder of the Year at Heineken Commerce Week 2025

Issued by M&C Saatchi Abel 20 Oct 2025

Nivea Men and Real Madrid go global – SA joins the celebration of care, confidence, and teamwork

Sponsorship

Nivea Men and Real Madrid go global – SA joins the celebration of care, confidence, and teamwork

Issued by Clockwork 16 Oct 2025

Advertising

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

Marketing

Why more companies are having marketing report to finance

Emma Montocchio 15 Oct 2025

Creating value perceptions

Advertising

Creating value perceptions

Issued by eatbigfish 8 Oct 2025

You have until 6 October to nominate. Source: WFA.

Marketing

Meet WFA's Global Marketer of the Year jury

3 Oct 2025

Marketing

Building brand power

Issued by eatbigfish 2 Oct 2025

The FlySafair annual Business Booster Competition, six winning businesses have been announced (Image supplied)

Travel

All the FlySafair 2025 Annual Business Booster competition winners

29 Sep 2025

Is the CMO going extinct?

Marketing

Is the CMO going extinct?

Issued by Brave Group 29 Sep 2025

SA beverage disruptor Pura lands R260m for global expansion

Funding

SA beverage disruptor Pura lands R260m for global expansion

29 Sep 2025

Effie College launches in South Africa

Education

Effie College launches in South Africa

Issued by Association for Communication and Advertising 26 Sep 2025

Building a career in marketing

Marketing

Building a career in marketing

Issued by eatbigfish 18 Sep 2025

Source: © 123rf A new CMO Council thought leadership programme with Zeta Global, engages senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organisational capacity and performance predictability

Marketing

How martech ready is your organisation?

11 Sep 2025

Stop taking orders. Start driving growth

Advertising

Stop taking orders. Start driving growth

Monica Gomes, Issued by Brave Group 10 Sep 2025

#WomensMonth: Samsung SA CMO Kgomotso Mannya on building brands with purpose

Technology

#WomensMonth: Samsung SA CMO Kgomotso Mannya on building brands with purpose

Imran Salie 27 Aug 2025

It shouldn’t be just about reach

OOH

It shouldn’t be just about reach

Issued by Tractor Outdoor 27 Aug 2025

Storytelling, our superpower

Online Media

Storytelling, our superpower

Issued by Newzroom Afrika 21 Aug 2025

Source: © 123rf Industry leader Ann Nurock delivered a thought-provoking keynote, sharing her perspectives on some of the defining themes from the 2025 Cannes Lions International Festival of Creativity

Cannes Lions

#CreativeCircle | Ann Nurock: 3 key trends shaping the future of marketing and creativity

Ann Nurock 19 Aug 2025

Tuned in to FM: Part 1

Women's Month

Tuned in to FM: Part 1

Issued by MediaHeads 360 18 Aug 2025

#WomensMonth: Shannon Gahagan on driving Omoda, Jaecoo's growth in SA

Dealers

#WomensMonth: Shannon Gahagan on driving Omoda, Jaecoo's growth in SA

Imran Salie 18 Aug 2025

The IAB SA 2025 Bookmarks Awards winners have been announced, with Ogilvy named Best Digital Agency of 2025 (Image supplied)

IAB Bookmarks Awards

Ogilvy and KFC take the double in the IAB Bookmark Awards

15 Aug 2025

Marketing effectiveness is broken

Marketing

Marketing effectiveness is broken

Musa Kalenga, Issued by Brave Group 15 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketing

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

The 7th edition of the South African Customer Experience Report has been released (Image supplied)

CRM, CX, UX

SA CX Report: The rise of Bothism

Danette Breitenbach 12 Aug 2025

IMC Conference

#BehindtheIMC | BBC's chief brand officer, Charl Bassil: Culture eats strategy for breakfast

Chloe Posthumus 4 Aug 2025

South African agency DoubleShift brings bold ideas to the UK at MAD//Fest London 2025

Advertising

South African agency DoubleShift brings bold ideas to the UK at MAD//Fest London 2025

Issued by DoubleShift 31 Jul 2025

The experience paradox: Why better satisfaction scores don't always mean growth

CRM, CX, UX

The experience paradox: Why better satisfaction scores don't always mean growth

Nithi Kumar, Issued by Kantar 30 Jul 2025

Vikas Mehta, regional CEO – Sub-Saharan Africa, Ogilvy Africa Network and Dr Myriam Sidibe.

Marketing

Ogilvy Africa and Brands on a Mission join forces for social impact

30 Jul 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

PR & Communications

Why editorial credibility is your brand’s new north star in the age of AI search

Judith Middleton, Issued by DUO Marketing + Communications 25 Jul 2025

#WPRD2025 | CSA.Global's Davin Phillips: PR helps brands earn a place in culture

World PR Day

#WPRD2025 | CSA.Global's Davin Phillips: PR helps brands earn a place in culture

Evan-Lee Courie 21 Jul 2025

#WPRD2025 | Clayton Morar Media's founder: PR is built on trust and consistency

World PR Day

#WPRD2025 | Clayton Morar Media's founder: PR is built on trust and consistency

Evan-Lee Courie 18 Jul 2025

Joe Hamman from Novus Group says as AI transforms search, earned media coverage has become one of the most critical drivers of digital visibility (image supplied)

World PR Day

#WPRD2025 | Novus Group's Joe Hamman: Earned media as a critical driver of digital visibility

Joe Hamman 18 Jul 2025

Influencer marketing: Asset or liability?

Marketing

Influencer marketing: Asset or liability?

Issued by IMC Conference 17 Jul 2025

Distinctive packaging design reshapes the wine industry

Packaging

Distinctive packaging design reshapes the wine industry

17 Jul 2025

#WPRD2025 | Butter Knife PR's Zara Lindsay-Bowman: PR is all about people

World PR Day

#WPRD2025 | Butter Knife PR's Zara Lindsay-Bowman: PR is all about people

Evan-Lee Courie 17 Jul 2025

Tini Sevak, VP of audiences & data, CNN International Commercial, says credible news environments offer something rare and powerful: trust (Image supplied)

Media

Credible news environments offer something rare and powerful to brands

Tini Sevak 15 Jul 2025