Creative process | Bizcommunity

Creative process | Bizcommunity

News

Are brands wasting millions on content? The importance of intent in marketing

Marketing

Are brands wasting millions on content? The importance of intent in marketing

Issued by Penquin 7 May 2025

Jannine Purkiss challenges the age-old myth that process kills creativity. She says process should not crush creativity; it should make space for it (Image supplied)

Marketing & Media

EXCLUSIVE: Creative Chaos? Not on my watch. Why process is the secret ingredient to innovation

Jannine Purkiss 30 Apr 2025

Net#work BBDO repositions to #WhatIfWeDOBIGTHINGS with new leadership appointments

Advertising

Net#work BBDO repositions to #WhatIfWeDOBIGTHINGS with new leadership appointments

29 Apr 2025

10 essential steps for setting up a performance stage

Events

10 essential steps for setting up a performance stage

Thompho Nyabane 20 Mar 2025

Karabo Poppy is the creative behind the mural. Source: Supplied.

Branding

Karabo Poppy and Sprite bring Blxckie's story to life on Braam walls

17 Mar 2025

Breathwords: Cape Ballet Africa's next chapter at Artscape

Theatre

Breathwords: Cape Ballet Africa's next chapter at Artscape

Debbie Hathway 13 Mar 2025

The AI revolution in search: How to stay visible in a changing digital landscape

Digital

The AI revolution in search: How to stay visible in a changing digital landscape

Issued by Dentsu 10 Mar 2025

New creative updates to help advertisers generate lifestyle imagery

Digital

New creative updates to help advertisers generate lifestyle imagery

Issued by Google 6 Mar 2025

Is excessive use of AI tools killing your in-bound marketing plans?

Tourism & Travel

Is excessive use of AI tools killing your in-bound marketing plans?

Issued by ANEW Hotels & Resorts 10 Feb 2025

Albert de Andrade joins the Sauce Advertising team

Advertising

Albert de Andrade joins the Sauce Advertising team

Phil Manners, Issued by Sauce Advertising 21 Feb 2025

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Trends

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Ronelle Bester 22 Jan 2025

Mental health

Healing trauma and building resilience: The role of art therapy in early childhood education

Nadia Lubowski 21 Jan 2025

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Marketing

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Jessica Jacobs 14 Jan 2025

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

Image source: Ion Chiosea –

HR & Management

Employee reward programme development: Balancing intrinsic and extrinsic motivation

Andrew Solomon and Lianne Booth 23 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Barbie and Jenna Clifford collaborate on bespoke jewellery range

Design & Manufacturing

Barbie and Jenna Clifford collaborate on bespoke jewellery range

22 Nov 2024

Javier Campopiana. Source: Supplied.

Advertising

Global creative icon Javier Campopiano to preside over NYF 2025 executive jury

22 Nov 2024

Machine_ x Blackboard: Inspiring the next generation of creatives

Education

Machine_ x Blackboard: Inspiring the next generation of creatives

Issued by Machine_ 11 Nov 2024

Fortune favours the bold

Design

Fortune favours the bold

Issued by Just Design 11 Nov 2024

Cannes Lions

Cannes Lions 2025 to boost creative diversity with €2m funding

8 Nov 2024

Balancing art and speed: Navigating creativity in modern advertising

Advertising

Balancing art and speed: Navigating creativity in modern advertising

Paul Middleton, Issued by Ebony+Ivory 1 Nov 2024

Design the legacy: #Loeries invites agencies create its 2025 campaign

Loeries Creative Week

Design the legacy: #Loeries invites agencies create its 2025 campaign

29 Oct 2024

The ads have both been seen as racially charged. Source: Heinz.

Advertising

Heinz faces backlash for racially controversial ads

Karabo Ledwaba 16 Oct 2024

Advertising Regulatory Board clears Lifebuoy Soap ad of 'inappropriate content'

Advertising

Advertising Regulatory Board clears Lifebuoy Soap ad of 'inappropriate content'

Karabo Ledwaba 15 Oct 2024

Pepe Marais and Khensani Nobanda talk about their professional relationship.

Loeries Creative Week

#Loeries: The daring partnership between Joe Public and Nedbank

Karabo Ledwaba 11 Oct 2024

The Oppo photography masterclass From Art to AI was panelled by seasoned creative professionals. Source: Gallo Images

Loeries Creative Week

#Loeries: The joy and anxiety in the age of AI

Lindsey Schutters 11 Oct 2024

Mazda’s ‘Wonderrrr Awaits’ campaign, from Boundless breaks new ground in global automotive marketing

Advertising

Mazda’s ‘Wonderrrr Awaits’ campaign, from Boundless breaks new ground in global automotive marketing

Issued by Boundless 4 Oct 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

How to win a creative award - it's (almost) all in the wrapping

Advertising

How to win a creative award - it's (almost) all in the wrapping

Eve Pennington 21 Aug 2024

#WorldPhotographyDay: Tyrone Bradley, photographer at Red Bull SA

Art

#WorldPhotographyDay: Tyrone Bradley, photographer at Red Bull SA

Evan-Lee Courie 19 Aug 2024

Leadership vs management – polar opposites or 2 parts of a whole?

Management & Leadership

Leadership vs management – polar opposites or 2 parts of a whole?

Harry Welby-Cooke, Issued by ActionCOACH SA Business Coaching 16 Aug 2024

Likes, shares, and going viral: content creation impacts our mental and emotional wellness

Wellness

Likes, shares, and going viral: content creation impacts our mental and emotional wellness

Evan-Lee Courie 16 Aug 2024

$Source: © Creative Review UK To compete globally, South Africa needs to tell better stories in a way that pushes standards or sets us apart says Carl Willoughby Chief Creative Officer, TBWA\Hunt Lascaris ?????and Creative Circle Chairman and Loeries Awards Board Member$

Cannes Lions

EXCLUSIVE #Cannes2024: Cannes do - Fear is holding creatives back from creating powerful work

Carl Willoughby 7 Aug 2024

Artificial Intelligence

5 reasons why creative agencies need to embrace AI now

Darren Morris 5 Aug 2024

John Dory’s Cavendish Square gets a revamp, becoming its first Halaal restaurant

Franchising

John Dory’s Cavendish Square gets a revamp, becoming its first Halaal restaurant

30 Jul 2024

Extreme captures the moves and positivity of Mzansi

FMCG

Extreme captures the moves and positivity of Mzansi

Issued by Heineken Beverages 22 Jul 2024

Nicola Nel appointed global managing director of PROI Worldwide

PR & Communications

Nicola Nel appointed global managing director of PROI Worldwide

Danette Breitenbach 11 Jul 2024

Assegai Awards 2024: Get your winning entries ready!

Advertising

Assegai Awards 2024: Get your winning entries ready!

Issued by DMASA 11 Jul 2024

AI campaigns to humour-driven engagement. Where are we going?

Advertising

AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

Cannes Lions

#Cannes2024: How project management can help the creative industry

27 Jun 2024

Introducing the Happy Friday Group

Digital

Introducing the Happy Friday Group

Issued by Happy Friday 26 Jun 2024

The 2025 National Playwright Competition opens a call for entry

Film & Cinematography

The 2025 National Playwright Competition opens a call for entry

Issued by Heineken Beverages 14 Jun 2024

Jhene Nel is the divisional head of sales at Webfluential. Source: Supplied.

Artificial Intelligence

Navigating AI buzz: enhancing, not replacing human skills in marketing

Jhene Nel 11 Jun 2024

Breaking budgetary shackles: Unpopular opinion by a production director

Advertising

Breaking budgetary shackles: Unpopular opinion by a production director

Lucille Eve, Issued by Wetpaint Advertising 5 Jun 2024

Source: © 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails

Advertising

Cultivating creativity through strong client-agency trust

Ann Nurock 31 May 2024

Is ChatGPT a better writer than me?

CRM, CX, UX

Is ChatGPT a better writer than me?

Cayley Jones, Issued by Helm 15 May 2024

Source: Radisson Hotel Group.

Tourism & Travel

#ATM2024: Radisson Hotel Group unveils futuristic event planning innovations

Katja Hamilton 14 May 2024

Joy Richu is on the Cannes Lions See It Be It cohort. Source: Supplied.

Africa Month

#AfricaMonth: Kenyan illustrator, Joy Richu shines spotlight on African creativity

Karabo Ledwaba 6 May 2024