Measurement | Bizcommunity

Measurement | Bizcommunity

News

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

Marketing

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

8 hours

Why South African brands are evaluating digital-first PR agencies

PR & Communications

Why South African brands are evaluating digital-first PR agencies

Issued by Hook, Line & Sinker 1 day

Image source: DC Studio from

Primary & Secondary Education

What’s stopping kids from learning useful skills? Short answer: exams

Frank Quansah 8 May 2026

Media

Warc warns CMOs: 3 shifts will redefine measurement in 2026

8 May 2026

Real-time data could bridge South Africa’s retail divide

Banking & Finance

Real-time data could bridge South Africa’s retail divide

Jed da Silva 7 May 2026

Vicinity Media's omnichannel analytics | The billboard worked. Now we can prove it

OOH

Vicinity Media's omnichannel analytics | The billboard worked. Now we can prove it

Neil Clarence, Issued by Vicinity Media 5 May 2026

Warc global ad outlook. Source: Warc.

Advertising

Warc Media: Meta outperforms, YouTube misses as AI reshapes online ad growth

4 May 2026

At the Davos Communications Summit, Paul Holmes, founder and CEO of PRovoke Media, cautioned about AI (Image supplied)

PR & Communications

Can trust be measured in an AI world?

Lebo Madiba 4 May 2026

Marketers and agencies need to ensure their values align (Image source: © 123rf )

Marketing & Media

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

4 May 2026

Image credit: on

Mental health

Why do so many African women bleach their skin? Study looks beyond what they tell researchers

Oyenike Balogun 4 May 2026

Amazon launches Sustainable Sellers Incubator for South African women entrepreneurs (Image source: @ Amazon https://sellercentral.amazon.co.za/ Amazon]]

Entrepreneurship

35 South African women-led manufacturing businesses empowered

29 Apr 2026

Kena Outdoor CEO Lerumo Maisela on CNBC Africa: Redefining OOH growth

OOH

Kena Outdoor CEO Lerumo Maisela on CNBC Africa: Redefining OOH growth

Issued by Kena Outdoor 29 Apr 2026

How to choose a PR agency in South Africa: A strategic decision, not a procurement exercise

PR & Communications

How to choose a PR agency in South Africa: A strategic decision, not a procurement exercise

Issued by Hook, Line & Sinker 28 Apr 2026

Modernising the factory floor through data-driven BPO

Design & Manufacturing

Modernising the factory floor through data-driven BPO

Willie du Preez 22 Apr 2026

Unlocking profits by integrating behavioural economics with advanced MMM

Marketing

Unlocking profits by integrating behavioural economics with advanced MMM

Jaco Lintvelt, Issued by Incubeta 22 Apr 2026

The most expensive lie in marketing

OOH

The most expensive lie in marketing

Dustin Martin, Issued by Tractor Outdoor 21 Apr 2026

Colin Ramparsadh says cinema is like a vodka martini - not for every client or campaign. Pictured: Top Gun: Maverick (Image source: © IGN AFrica )

Film & Cinematography

The case for cinema: A Vodka Martini, shaken not stirred

Colin Ramparsadh 20 Apr 2026

From intent to purchase: How Vicinity Media is redefining the dealership journey

OOH

From intent to purchase: How Vicinity Media is redefining the dealership journey

Issued by Vicinity Media 20 Apr 2026

Dentsu launches new influence model with CSA as brands shift from reach to relevance

Advertising

Dentsu launches new influence model with CSA as brands shift from reach to relevance

Issued by Dentsu 17 Apr 2026

Strategy does not win. Execution does

Marketing

Strategy does not win. Execution does

Carni Wilkens, Issued by Dentsu 15 Apr 2026

The BRC addresses market commentary about the timing of the Radio Audience Measurement Survey (Rams) data release (Image source: © ThisisEngineering )

Radio & Audio

Radio in good shape as BRC reassures industry that Rams is on track

15 Apr 2026

(Source: @Meet Frank Publicis has announced its Q1 2026 results

Advertising

Publicis outperforms industry, confirms growth guidance for 2026

14 Apr 2026

How brands can update their marketing system for the AI era

Marketing

How brands can update their marketing system for the AI era

Caitlyn Greve 14 Apr 2026

Blu Label Media appoints new marketing and media intelligence manager in strategic shift

OOH

Blu Label Media appoints new marketing and media intelligence manager in strategic shift

Issued by Blu Label Media 14 Apr 2026

Eye-tracking: the most potent ad testing tool in the attention economy

Research

Eye-tracking: the most potent ad testing tool in the attention economy

Issued by BMi Research 10 Apr 2026

Global sports analytics leader Futures expands into Africa with CSA partnership

Media

Global sports analytics leader Futures expands into Africa with CSA partnership

Issued by Octagon 9 Apr 2026

Back to basics: The retail fundamentals that drive real outcomes

Retail

Back to basics: The retail fundamentals that drive real outcomes

Olav Westphal, Issued by Vicinity Media 1 Apr 2026

Social Media

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

IAB South Africa’s first Insights Series webinar of 2026, Upskilling & building talent in an AI world, takes place on Thursday, 2 April at 11 am (Image supplied)

Digital

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

Tractor Outdoor announces leadership promotions

OOH

Tractor Outdoor announces leadership promotions

Issued by Tractor Outdoor 27 Mar 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

Artificial Intelligence

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, explores the changing role experiential marketing for brands (Image supplied)

Magazines

The new job of experiential as the basket comes under pressure

Bonita Christie 20 Mar 2026

Research

Brand intelligence for a competitive advantage

Issued by BMi Research 19 Mar 2026

The 2026 Africa SABRE Awards took place on March 17 at The Venue Melrose Arch in South Africa (Image source: © Provoke Media )

PR & Communications

All the 2026 Africa Sabre Awards winners

18 Mar 2026

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Media

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Issued by Dentsu 17 Mar 2026

From tech to retail, water is surpassing energy as a priority in South African ESG reporting

Food, Water & Energy Security

From tech to retail, water is surpassing energy as a priority in South African ESG reporting

17 Mar 2026

Lorraine Landon is the head of advertising solutions for Google in sub-Saharan Africa. Source: Supplied.

Marketing

Google’s Lorraine Landon: 3 growth blockers holding back ROI in Africa

Lorraine Landon 17 Mar 2026

Philanthropy to 2030: A structural reset underway

CSI & Philanthropy

Philanthropy to 2030: A structural reset underway

Reana Rossouw, Issued by Next Generation 16 Mar 2026

As AI becomes the norm, humanity becomes the advantage

Artificial Intelligence

As AI becomes the norm, humanity becomes the advantage

Koo Govender, Issued by Advertising Media Forum 16 Mar 2026

Ziphindiwe Ngcobo is the department executive for marketing at Isuzu Motors South Africa. Source: Supplied.

Marketing

Marketing needs its human layer back

Ziphindiwe Ngcobo 12 Mar 2026

A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

Marketing & Media

The evolution of agencies from FTE* to...

11 Mar 2026

Make every advertising rand work harder

Advertising

Make every advertising rand work harder

Gillian Rightford, Issued by Association for Communication and Advertising 10 Mar 2026

From connection to competitiveness: Sustainability as a commercial imperative for African events

MICE

From connection to competitiveness: Sustainability as a commercial imperative for African events

John Arvanitakis 9 Mar 2026

Beyond ESG compliance: The case for catalytic capital in South Africa

ESG & Sustainability

Beyond ESG compliance: The case for catalytic capital in South Africa

Reana Rossouw, Issued by Next Generation 9 Mar 2026

NIQ State of the Retail Nation: South African FMCG retail lifted by economic tailwinds

Retail Marketing

NIQ State of the Retail Nation: South African FMCG retail lifted by economic tailwinds

Issued by NielsenIQ 6 Mar 2026

AI is resetting the rules of growth in consumer packaged goods

Packaging

AI is resetting the rules of growth in consumer packaged goods

Issued by NielsenIQ 5 Mar 2026

Advertising

New Netflix ads utilise Amazon shopping data

Karabo Ledwaba 5 Mar 2026