Media buying | Bizcommunity

Media buying | Bizcommunity

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Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

Marketing

7 ways to market smarter when every rand counts

Remi Du Preez 8 hours

The growing role of data and AI in media buying

Digital

The growing role of data and AI in media buying

Issued by TDMC 18 May 2026

Media

MediaShop Durban announces relaunch as Park Buying

2 Mar 2026

The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout (Image source: © 123rf )

Marketing & Media

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

Former FNB CEO Michael Jordaan backs Adbot to build tools that multiply marketing capacity

Marketing

Former FNB CEO Michael Jordaan backs Adbot to build tools that multiply marketing capacity

Issued by AdBot 12 Jan 2026

Pinterest takes a major leap into CTV advertising

Advertising

Pinterest takes a major leap into CTV advertising

15 Dec 2025

The agency of the future: From service provider to strategic partner

Marketing & Media

The agency of the future: From service provider to strategic partner

3 Nov 2025

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

Digital

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

JG Bezuidenhout, Issued by Offernet 23 Oct 2025

CMO Playbook: 5 strategic plays for leaders navigating marketing mayhem

Marketing

CMO Playbook: 5 strategic plays for leaders navigating marketing mayhem

Issued by Hoorah Digital 22 Oct 2025

Source: © All the Most Award winners 2025

Media

Heed and PHD Media top the Most Awards

20 Oct 2025

Trust is Africa’s new currency: Why media leadership must go beyond metrics

Media

Trust is Africa’s new currency: Why media leadership must go beyond metrics

Issued by Havas Johannesburg 7 Oct 2025

Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Marketing & Media

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

2 Sep 2025

The cost of efficiency on quality

Media

The cost of efficiency on quality

Issued by Advertising Media Forum 30 Jul 2025

Source: © 123rf Saul Marquez, CEO of Outcomes Rocket, examines what Prime Day reveals about the future of performance marketing

Marketing

Prime Day: A new performance marketing landscape

Saul Marquez 3 Jul 2025

Bigger isn’t always better. Here’s why

Advertising

Bigger isn’t always better. Here’s why

Dawn Rowlands, Issued by Dentsu 21 May 2025

Source: © 123rf Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22f May as they announce the upcoming release of the latest Marketing All Product Survey (Maps)

Media

Maps shows radio and TV's resilience

21 May 2025

Source: © 123rf The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continues its four-part masterclass series with a deep dive into programmatic media, exposing inefficiencies and shedding light on the challenges and solutions facing advertisers today

Marketing & Media

IAS Media Assurance Masterclass Series spotlights Programmatic Media

24 Apr 2025

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Online Media

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Kevin Cogill & Kgabele Memela, Issued by Dentsu 20 Mar 2025

Source: © 123rf The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), addressed one of the industry’s biggest concerns—non-disclosed media models

Marketing & Media

IAS Media Marketing Compliance Masterclass Series: Tackling non-disclosed media models head-on

11 Mar 2025

Source: © More About Advertising

Marketing & Media

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

GenAI in marketing: Fear or FOMO?

Artificial Intelligence

GenAI in marketing: Fear or FOMO?

Issued by Kantar 30 Jan 2025

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Advertising

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Gillian Rightford 14 Jan 2025

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

CMOs: How to get the best out of agencies

Advertising

CMOs: How to get the best out of agencies

Shaune Jordaan, Issued by Hoorah Digital 12 Dec 2024

Digital transformation - shaping Mediamark for the future

Digital

Digital transformation - shaping Mediamark for the future

Wayne Bischoff, Issued by Mediamark 22 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

Brave Group releases Forge, an AI-driven solution for marketers

Artificial Intelligence

Brave Group releases Forge, an AI-driven solution for marketers

Issued by Brave Group 20 Sep 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Marketing & Media

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Brian Lesser will take on the role in September. Source: Supplied.

Advertising

WPP announces Brian Lesser as new global CEO of GroupM, succeeding Christian Juhl

18 Jul 2024

Rapt Group welcomes Melanie Campbell as partner: group strategy

Advertising

Rapt Group welcomes Melanie Campbell as partner: group strategy

13 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Marketing & Media

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Pixabay The BRC will release the Q4 2023 Rams dataset spanning January 2022 to December 2023 in the coming weeks

Radio & Audio

The Q4 2023 Rams dataset set for release

30 May 2024

Marketing

Salesforce report: 85% of South African marketers use AI

28 May 2024

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

OOH

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Issued by Provantage 30 Apr 2024

Prioritise client and team relationships, and other valuable lessons from a media director

Media

Prioritise client and team relationships, and other valuable lessons from a media director

Issued by TDMC 26 Mar 2024

Advertising

Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

Social Media

Understanding the rapid transformation of the social media landscape

Miliswa Sitshwele 1 Mar 2024

Solving the multi-agency dilemma for CMOs

Marketing & Media

Solving the multi-agency dilemma for CMOs

Paul Middleton, Issued by Ebony+Ivory 16 Nov 2023

Image supplied. Thapelo Mmoloke, creative director at CBR Marketing examines some challenges that constrain creative teams in the modern ad agency environment

Advertising

Exclusive: Designing creative with the end in mind delivers bigger impact

Thapelo Mmoloke 22 Aug 2023

Agencies have a responsibility to be transparent with their clients. Source: 123rf.

Advertising

Why agencies should give clients access to their ad accounts

Cheryl Ingram 4 Jul 2023