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5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

Know your business inside out with a Biz Office

New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others...

Issued by Bizcommunity.com 2 Oct 2019

Mobile leads clicks, not conversions - finds new AccuraCast research

Digital marketing agency AccuraCast's new research indicates that while advertising on mobile may lead to more clicks, it still falls behind when it comes to conversion...

25 Sep 2019

5 ways to make your event pay with social media

Are you maximising your presence there and ensuring you will get the best return on your promotional investment...

By Talitha Spykerman 21 Aug 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

How social media has become a breeding ground for counterfeit sales

As much as people love social media, there is a dark side to it too - one involving counterfeit goods and billions of Rands of lost revenue for companies and governments the world over...

7 Jun 2019

IDG appoints Turn Left Media as Africa representative

IDG exclusively appoints Turn Left Media in Sub-Saharan Africa...

23 May 2019

Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by Bizcommunity.com 8 Apr 2019

Africa rising as Bizcommunity launches .Africa domain

Bizcommunity, the wholly independently owned media brand made in Africa for Africa, is proud to announce the launch of the Bizcommunity.africa domain...

Issued by Bizcommunity.com 2 Apr 2019

Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Is the African retail market ready for the digital boom?

More and more African consumers are coming online and their commercial habits are evolving faster than any other demographic in the world...

25 Jan 2019

OnePlace appoints EMEA head of sales

Sales heavyweight Gareth Thomas will be heading up the EMEA region for OnePlace as regional vice president of sales to spearhead growth plans...

3 Sep 2018

Investing in your customers yields returns

The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment increases...

14 Jun 2018

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