Algorithm | Bizcommunity

Algorithm | Bizcommunity

News

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

Social Media

A campaign is a fiction - the algorithm needs continuity

pierre cassuto 12 Jun 2026

Capturing SA’s AI moment: The human advantage starts where the algorithm ends

Technology

Capturing SA’s AI moment: The human advantage starts where the algorithm ends

Werner Joubert, Issued by ASUS 11 Jun 2026

Marketing

The distinctiveness crisis: The tools are equal, the thinking is not

9 Jun 2026

AI is not the answer. Your operating model is the problem

Digital

AI is not the answer. Your operating model is the problem

Matthew Landon, Issued by Dentsu 9 Jun 2026

Bradly Howland, CEO, Alkemi Collective, examines the danger of AI efficiency (Image source: © 123rf )

PR & Communications

AI is making work faster but speed is not the test. Judgment is.

Bradly Howland 28 May 2026

Artificial Intelligence

Why AI made your brand your most valuable asset

Courtney Chapple, Issued by Brave Group 28 May 2026

Marketing

Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield 27 May 2026

Why we need to re-evaluate Stem education

Skills Training

Why we need to re-evaluate Stem education

Issued by North-West University (NWU) 26 May 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Marketing

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

Commerce decides who wins. Full stop.

Marketing

Commerce decides who wins. Full stop.

Ansa Leighton-Buys, Issued by Dentsu 26 May 2026

Cape Town tourism sector signals confidence amid global tensions

Tourism

Cape Town tourism sector signals confidence amid global tensions

Issued by Cape Town Tourism 22 May 2026

Growth is no longer won in channels

Marketing

Growth is no longer won in channels

Issued by Dentsu 21 May 2026

Cape Town Tourism launches 2026 Visitor’s Guide and it’s beautifully Cape Town

Tourism

Cape Town Tourism launches 2026 Visitor’s Guide and it’s beautifully Cape Town

Issued by Cape Town Tourism 20 May 2026

Media

TikTok’s popular microdramas shrink TV into bite‑sized chunks

Jessica Maddox and Krysten Stein 20 May 2026

Artificial Intelligence

Your brand is already being judged by an AI that has never read your press release

Nkateko Khosa, Issued by Brave Group 29 Apr 2026

(L to r:) Kabelo Makwane, ICT executive, Ricky Hendricks, Google Marketing Strategy & Partnerships in SSA, Alex Okosi, managing director, Africa, Google, Janet Booysen,Massmart marketing VP (acting) and Anwar Jappie, chair @ Effie Awards (Image source: LinkedIn

Education

First- of-its-kind training bridges gap between digital content and physical commerce

28 Apr 2026

Branding

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Digital

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Issued by Algorithm Agency 23 Apr 2026

The invisible competitors

Advertising

The invisible competitors

Rosemary Baronetti, Issued by M+C Saatchi Abel 23 Apr 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

AI reshapes tourism visibility: Industry urged to integrate systems

Tourism

AI reshapes tourism visibility: Industry urged to integrate systems

Robin Fredericks 21 Apr 2026

Colin Ramparsadh says cinema is like a vodka martini - not for every client or campaign. Pictured: Top Gun: Maverick (Image source: © IGN AFrica )

Film & Cinematography

The case for cinema: A Vodka Martini, shaken not stirred

Colin Ramparsadh 20 Apr 2026

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

Retail Marketing

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

13 Apr 2026

Marketing

Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it

Anne Hardy and Giancarlo Fedeli 9 Apr 2026

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social Media

Social media is not a vending machine, it’s a relationship

Oratile Papo 7 Apr 2026

Why brands are producing more content but connecting with fewer people

Marketing

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Issued by Brave Group 30 Mar 2026

Image source: pitinan –

4th Industrial Revolution

Striking balance: AI's impact on human rights in business

Maureen Phiri 26 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

The hidden costs behind e-commerce convenience

E-commerce

The hidden costs behind e-commerce convenience

Nancy Dusani 24 Mar 2026

Image source: freepik from

Law Practice

Winning the pitch: A law firm’s guide to compelling RFP responses

Andrea Paulsen 23 Mar 2026

New Gen 2026: The architecture of marketing and tech leadership

Marketing

New Gen 2026: The architecture of marketing and tech leadership

Issued by New Gen Awards 23 Mar 2026

School is preparing your child for a world that no longer exists

E-learning

School is preparing your child for a world that no longer exists

Issued by Think Digital Academy 20 Mar 2026

Marketing

CMOs must bridge the gap between the spreadsheet and the story… or become extinct

Pieter Geyser 20 Mar 2026

The resurgence of curated newsletters is visible globally and in South Africa (Image supplied)

Media

Exclusive | The growing appetite for curated newsletters and content

17 Mar 2026

EXCLUSIVE | Pep's R95bn success story: How dignity drives retail innovation

Retailers

EXCLUSIVE | Pep's R95bn success story: How dignity drives retail innovation

James Townsend 17 Mar 2026

On 29 January 2025 in Kolda, Senegal, Khaby Lame joins a workshop for out-of-school girls organized as part of the ‘Salmaitou’ programme, an initiative engaging girls aged 15 to 19 in STEM (science, technology, engineering, and mathematics), innovation and leadership. Source: Unicef.

Branding

Khaby Lame is the world’s most followed TikToker: the story of a Senegalese‑born star who sold his identity

Fanny Georges 16 Mar 2026

#BizTrends2026 | Juno Media’s Tanya Schreuder: AI more scale, not more value

Media

#BizTrends2026 | Juno Media’s Tanya Schreuder: AI more scale, not more value

Tanya Schreuder 13 Mar 2026

Ziphindiwe Ngcobo is the department executive for marketing at Isuzu Motors South Africa. Source: Supplied.

Marketing

Marketing needs its human layer back

Ziphindiwe Ngcobo 12 Mar 2026

Law Practice

The future of arbitration: Will AI replace people as judges?

Priyesh Daya, Brittany Leroni and Caitlin Leahy 9 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

Propelair on why public washrooms are emerging as one of the biggest water-saving opportunities for 2026

Facilities & Property Management

Propelair on why public washrooms are emerging as one of the biggest water-saving opportunities for 2026

Issued by Propelair SA 2 Mar 2026

The health revolution is real, but SA will win or lose on governance, not gadgets

Medtech

The health revolution is real, but SA will win or lose on governance, not gadgets

25 Feb 2026

Dylan Kruger, managing partner: Africa Network, M+C Saatchi Abel says 2026 is a wake-up call for a continent ready to lead (Image supplied)

Digital

#BizTrends2026 | M&C Saatchi Abel’s Dylan Kruger: The end of “social” media; the start of Africa’s build era

Dylan Kruger 25 Feb 2026

#BizTrends2026 | Boom Group’s Nigel Matthews: Advertising to humans requires humanity

Advertising

#BizTrends2026 | Boom Group’s Nigel Matthews: Advertising to humans requires humanity

Nigel Matthews 24 Feb 2026

Social Media

Emplifi report shows why TikTok is the King of the jungle

Karabo Ledwaba 23 Feb 2026

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Youth Marketing

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

Will AI see empty agencies with no humans? (Image Source: @ Space OS )

Artificial Intelligence

How AI could be the great equaliser in creative agencies

Melusi Tshabalala 18 Feb 2026

Consumers face climate burnout as fears over global conflicts increase

Marketing

Consumers face climate burnout as fears over global conflicts increase

Issued by Kantar 17 Feb 2026

Nicholas De Decker – Associate at Lawtons Africa

Competition Law

Are your algorithms secretly colluding? The hidden risks of digital price signalling

Nicholas De Decker 16 Feb 2026

Eric D’Oliveira, chief revenue officer, Mediamark, says radio's muscle matters more than ever (Image supplied)

Radio & Audio

#WorldRadioDay | Radio asserts its place at the centre of brand strategy

Eric D’Oliveira 13 Feb 2026