Algorithms | Bizcommunity

Algorithms | Bizcommunity

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Social Media

Gen Z is turning to TikTok, not Google, when they need answers

Sue Blaine 6 hours

#BizTrends2025: 555 Media Hub’s Tapelo Zama | The challenge for brands - LLM disrupting the consumer journey

Digital

#BizTrends2025: 555 Media Hub’s Tapelo Zama | The challenge for brands - LLM disrupting the consumer journey

Tapelo Zama 16 May 2025

Carl Willoughby chief creative officer, TBWA and chairman - Creative Circle Awards says Awards are a reminder that even in this age of algorithms, that brilliant, brave creativity still matters (Image supplied)

Advertising

Exclusive: TBWA's CCO Carl Willoughby: More than just bragging rights - awards matter to creativity, credibility, business

Carl Willoughby 14 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

PR & Communications

Welcome to a new PR challenge: surviving the unmoderated internet

Yolisa Mkele 8 May 2025

What happened to the people-first approach in media agencies?

Media

What happened to the people-first approach in media agencies?

Issued by Advertising Media Forum 7 May 2025

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

IAB Bookmarks Awards

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

Danette Breitenbach 7 May 2025

WHO and Unicef expose unethical baby milk ads in South Africa

Advertising

WHO and Unicef expose unethical baby milk ads in South Africa

2 May 2025

Source: Supplied. Aaron Harris, chief technology officer at Sage.

Trends

Building a global coalition for ethical AI in finance

Aaron Harris 29 Apr 2025

Social Media

Adelaide Tshabalala | Why community managers are the digital Queen Bees

Adelaide Tshabalala 17 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Image source: DC Studio from

Inclusion, Empowerment & Social Justice

SA advocates for linguistic equity in AI at G20

8 Apr 2025

CRM, CX, UX

Digital footprints not as reliable as believed, warns new marketing study

Karabo Ledwaba 3 Apr 2025

Is Gmail’s AI Search a game-changer for users or an invasion of privacy? (Image supplied)

Artificial Intelligence

Exclusive | Gmail’s AI Search: Game-changer or a privacy nightmare?

2 Apr 2025

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Marketing

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Issued by Wetpaint Advertising 1 Apr 2025

Source: © 123rf In a world of sameness, humans are not thinking, not applying themselves and not adding anything new, just melting into whatever the digital algorithm is feeds us

Trends

#BizTrends2025: Break free from brain rot, enshittification, move from digital sameness and embrace culture movements

Danette Breitenbach 31 Mar 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Social Media

The evolving battle over social media moderation: Free speech vs regulation

Grant Lapping 25 Mar 2025

Aleksandra Surogina, head of operations & content, Special Effects Media South Africa says we need to stop being marketers, and start being storytellers (Image supplied)

Social Media

Stop being marketers... Start being storytellers!

Aleksandra Surogina 20 Mar 2025

5 essential website trends for 2025 and how WordPress addresses them all

Digital

5 essential website trends for 2025 and how WordPress addresses them all

Issued by Domains.co.za 17 Mar 2025

Redefining what is 'smart' about devices, Human Mobile Devices poised for growth in SA

Hardware

Redefining what is 'smart' about devices, Human Mobile Devices poised for growth in SA

Issued by Human Mobile Devices 4 Mar 2025

Is excessive use of AI tools killing your in-bound marketing plans?

Tourism & Travel

Is excessive use of AI tools killing your in-bound marketing plans?

Issued by ANEW Hotels & Resorts 10 Feb 2025

Source: © 123rf Founder and head social media strategist at Emma Is Social, Emma-Jane Truter, discusses how a business could align its social media strategy with its business goals

Social Media

From brand awareness to sales: Mastering social media for your business

Emma-Jane Truter 3 Mar 2025

Donald Chauke discusses the era of zero-click marketing is here—where audiences consume, engage, and move on without ever clicking a link (Image supplied)

Digital

Zero-click marketing: The power of walled gardens

Donald Chauke 28 Feb 2025

Social Media

Beyond influencers: How digital creators are building real businesses

26 Feb 2025

The marketing shake-up: Why 2025 is a turning point

Marketing

The marketing shake-up: Why 2025 is a turning point

Issued by AAA School of Advertising 24 Feb 2025

ACA to host AI in Advertising Forum: Exploring impact, innovation, and industry readiness

Advertising

ACA to host AI in Advertising Forum: Exploring impact, innovation, and industry readiness

Issued by Association for Communication and Advertising 19 Feb 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Dentsu Creative Design declares war on mediocrity: Craft isn’t just a skill – it’s a revolution

Design

Dentsu Creative Design declares war on mediocrity: Craft isn’t just a skill – it’s a revolution

Issued by Dentsu 14 Feb 2025

Christina Naidoo, COO Huawei South Africa

4th Industrial Revolution

Rewiring STEM to accelerate girls and women empowerment

Christina Naidoo 11 Feb 2025

The hidden dangers of the agentic era of AI assistants

Cybersecurity

The hidden dangers of the agentic era of AI assistants

Zaheer Ebrahim 4 Feb 2025

5 key trends driving the manufacturing sector in 2025

Trends

5 key trends driving the manufacturing sector in 2025

Mark Wilson 5 Feb 2025

Image source: Cathy Yeulet –

Primary & Secondary Education

Open for entry: Computer Olympiad Talent Search includes offline option for digitally disadvantaged

4 Feb 2025

#BizTrends2025: Digital marketing and advertising trends for SMEs

SMEs

#BizTrends2025: Digital marketing and advertising trends for SMEs

Charmagne Mazhindu 31 Jan 2025

Image source: Dilok Klaisataporn –

Trends

#BizTrends2025: What does IP law look like in 2025 and beyond?

Alicia van der Walt, Tshireletso Tlholoe, and Marcelle Samons 28 Jan 2025

Education

From chalkboards to chatbots: AI in the 2025 classroom

Herkulaas MvE Combrink 24 Jan 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Source: Supplied. Jeff Ryan, managing director for AWCape, now a member of TydeCo.

Trends

#BizTrends2025: Navigating the future of financial management

Jeff Ryan 16 Jan 2025

Source: Supplied. Jessica Voerman, chief clinical officer at SH Inc. Healthcare.

Trends

#BizTrends2025: Key insights poised to define healthcare in 2025

Jessica Voerman 16 Jan 2025

Quantum computing is not as futuristic as it sounds

Technology

Quantum computing is not as futuristic as it sounds

Issued by Perfect Word 15 Jan 2025

Source: Supplied. Christo de Wit, Luno’s country manager for South Africa.

Financial Services

Luno’s predictions for 2025's crypto landscape

15 Jan 2025

Chloë Loubser, Knowledge and Learning Lawyer, Bowmans

Trends

#BizTrends2025: African employment law trends - employee rights and well-being, workplace and technology evolution

Chloë Loubser 13 Jan 2025

Nosiyabonga Mongane the first black woman to serve as the President of the South African Council for the Quantity Surveying Profession

Trends

#BizTrends2025: The future of quantity surveying is all about AI and budgets

Nosiyabonga Mongane 13 Jan 2025

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

Source: Anoop Hariparsad, digital energy business unit leader for Anglophone Africa at Schneider Electric.

Property

Microgrids in buildings are crucial to pioneering the future of energy management

Anoop Hariparsad 23 Dec 2024

Image source: Ion Chiosea –

Insurance & Actuarial

NLPs and automated image analysis: How AI is being used to prevent insurance fraud

Prescious Mogale and Zaakir Mohamed 6 Dec 2024

SpaceX extends lead with first direct to cell Starlink constellation complete

Telecoms & Networks

SpaceX extends lead with first direct to cell Starlink constellation complete

Lindsey Schutters 5 Dec 2024