Media strategy | Bizcommunity

Media strategy | Bizcommunity

News

Artificial Intelligence

AI makes ad targeting routine, forcing brands to bet on creative

Natascha Torres 3 days

#BehindtheCampaign | Trevor Noah and Savanna push new spotlight on local comedy

Advertising

#BehindtheCampaign | Trevor Noah and Savanna push new spotlight on local comedy

10 Sep 2026

Branding

How the All Blacks are using South African culture to win us over

Karabo Ledwaba 4 Sep 2026

Advertising

Publicis takes PepsiCo global media role from Omnicom’s OMD

3 Sep 2026

Marketing has changed. Why media planning must change with it

Marketing

Marketing has changed. Why media planning must change with it

Tebogo Motshwene, Issued by Nor Digital Communications 2 Sep 2026

Noni Sophe | Africa’s PR strategy is becoming business infrastructure

PR & Communications

Noni Sophe | Africa’s PR strategy is becoming business infrastructure

Noni Sophe 26 Aug 2026

#WomensMonth | Pepkor's Konaye Dlatu: Leaving an impact

Retail Marketing

#WomensMonth | Pepkor's Konaye Dlatu: Leaving an impact

Evan-Lee Courie 20 Aug 2026

Why authentic influencer generated content is important

Digital

Why authentic influencer generated content is important

Issued by TDMC 27 Jul 2026

Corona. It’s sunset time

Advertising

Corona. It’s sunset time

Issued by Boundless 22 Jul 2026

Branding

Lamine Yamal and his little bro gave Spain the kind of PR money can't buy

Karabo Ledwaba 20 Jul 2026

Adidas has shifted its $512m global media agency business to the Omnicom Media Group (Image@ Think Marketing )

Marketing & Media

Adidas shifts $512m global media account to new agency

6 Jul 2026

Natascha Torres, head of digital media strategy at iqbusiness asks are you buying media or buying attention? (Image source: © 123rf )

Media

4 ways to measure what counts: Attention, not clicks

Natascha Torres 29 Jun 2026

Stop chasing the moment. You were never the centre of it

Advertising

Stop chasing the moment. You were never the centre of it

Ingrid von Stein, Issued by Dentsu 25 Jun 2026

From media partner to creative powerhouse: Mediology wins WWF South Africa

Advertising

From media partner to creative powerhouse: Mediology wins WWF South Africa

Issued by Mediology 18 Jun 2026

Stop chasing speed

Advertising

Stop chasing speed

Izak van der Walt and Scott Reinders, Issued by The Up&Up Group 12 Jun 2026

Khensani (left) and Nhlanhla (right) have formed Nobanda Investment Group.

Marketing

Nhlanhla and Khensani Nobanda unveil Nobanda Investment Group

10 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

Meet Carmen Lerm, the 'Weskus Guru' behind FusionDesign and West Coast Way

Tourism

Meet Carmen Lerm, the 'Weskus Guru' behind FusionDesign and West Coast Way

Issued by FusionDesign 25 May 2026

Gibs and Daily Maverick host live webinar on leading media through strategy, AI and sustainability

Media

Gibs and Daily Maverick host live webinar on leading media through strategy, AI and sustainability

Issued by Daily Maverick 13 May 2026

UGC vs influencer marketing: Why smart brands in 2026 are using both

Marketing

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Issued by Actorvate 12 May 2026

Accenture SA got recognition for this NikNaks campaign. Source: Accenture SA.

Social Media

Publicis Middle East, Accenture SA gain recognition at Webby Awards

Karabo Ledwaba 22 Apr 2026

Social Media

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

Marketing & Media

Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

The quiet paradox: Media's lack of executive attention

Media

The quiet paradox: Media's lack of executive attention

Bongi Mvuyana 12 Mar 2026

Natascha Torres, head of digital media strategy at iqbusiness examines the power of micro communities (Image source: © 123rf )

Media

The power and relevance of micro communities for B2B brands

Natascha Torres 6 Mar 2026

AMF launches first Cape Town networking event and Project Mentor chapter

Advertising

AMF launches first Cape Town networking event and Project Mentor chapter

Issued by Advertising Media Forum 11 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

Marketing

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

Financial media networks bring commerce media to consumer banks, transforming customer engagement into a new growth stream (Image source: © 123rf )

Banking

Banks cash in on the retail media gold rush

29 Jan 2026

The lost art of integration: Why media strategy needs both flesh and digital

Media

The lost art of integration: Why media strategy needs both flesh and digital

Paul Middleton, Issued by Ebony+Ivory 13 Jan 2026

Dealers

Alex Shahini named Stellantis SA brand comms manager for Alfa Romeo, Jeep

9 Dec 2025

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Marketing

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 2 Dec 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

Launch your career with Dentsu South Africa

Advertising

Launch your career with Dentsu South Africa

Issued by Dentsu 22 Oct 2025

#PrismYoungVoices | UJ's Thando Xaba on coming full circle

Prism Awards

#PrismYoungVoices | UJ's Thando Xaba on coming full circle

17 Oct 2025

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

E-commerce

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

Issued by TDMC 15 Oct 2025

Adclick Africa takes home 2 wins at the New Gen Awards

Digital

Adclick Africa takes home 2 wins at the New Gen Awards

Issued by Adclick Africa 14 Oct 2025

Retail Media’s big bang: South Africa’s leap from test to transformation

Retail Marketing

Retail Media’s big bang: South Africa’s leap from test to transformation

Issued by Dentsu 1 Oct 2025

First Media Red Star: Partnering with Oriflame to inspire beauty in Nigeria

Marketing

First Media Red Star: Partnering with Oriflame to inspire beauty in Nigeria

Issued by Dentsu 29 Sep 2025

Why media agencies still matter: Opportunity knocks

Media

Why media agencies still matter: Opportunity knocks

Paul Middleton, Issued by Ebony+Ivory 25 Sep 2025

Innovator Trust incubatee Aphiwe Tafeni leads with unshakeable strength and unapologetic softness

SMEs

Innovator Trust incubatee Aphiwe Tafeni leads with unshakeable strength and unapologetic softness

Issued by The Innovator Trust 23 Sep 2025

Mihlali Nyandeni: Moving with curiosity and storytelling in OOH

Women's Month

Mihlali Nyandeni: Moving with curiosity and storytelling in OOH

Issued by Kena Outdoor 29 Aug 2025

Higher Education

The education of influencers: Why content creators should consider these qualifications

26 Aug 2025

DNTF funding applications for SME publishers opens 25 August

Media

DNTF funding applications for SME publishers opens 25 August

18 Aug 2025

Media

Huawei South Africa Corporate appoints PR Powerhouse as public relations agency

13 Aug 2025

Source: © 123rf Flow Marketplace is a commerce media platform that allows advertisers to browse, select, and activate hundreds of premium first-party audiences in just a few clicks

Advertising

Shoppable audience marketplace for advertisers launches

1 Aug 2025

The cost of efficiency on quality

Media

The cost of efficiency on quality

Issued by Advertising Media Forum 30 Jul 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

Boundless and NSPCA ‘Jack the Durban July’ to expose cruelty in horse racing

Advertising

Boundless and NSPCA ‘Jack the Durban July’ to expose cruelty in horse racing

Issued by Boundless 15 Jul 2025